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11 Facts About Myntra
Myntra was founded in 2007 to sell personalized gift items.
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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation.
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Myntra continues to operate as a standalone brand under Flipkart ownership, focusing primarily on "fashion-conscious" consumers.
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On 10 May 2015, Myntra announced that it would shut down its website, and serve customers exclusively through its mobile app beginning 15 May The service had already discontinued its mobile website in favour of the app.
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In September 2017, Myntra negotiated the rights to manage Esprit Holdings's 15 offline stores in India.
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In January 2021, Myntra changed its logo, after a police complaint was registered that the logo resembles a naked woman.
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In October 2007, Myntra received its initial funding from Erasmic Venture Fund, Sasha Mirchandani from Mumbai Angels and a few other investors.
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In November 2008, Myntra raised almost $5 million from NEA-IndoUS Ventures, IDG Ventures and Accel Partners.
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In July 2016, Myntra acquired mobile-based content aggregation platform Cubeit, to strengthen and expand its technology team.
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In October 2017, Myntra partnered with Ministry of Textiles to promote handloom industry.
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