22 Facts About Lululemon Athletica

Lululemon Athletica was founded in 1998 by Chip Wilson in Vancouver, British Columbia, Canada, with its first standalone store opening in November 2000.

Lululemon Athletica later remarked that he found it "funny to watch [Japanese speakers] try and say it".

In 2014, Lululemon Athletica opened its first store in Europe, a flagship shop in Covent Garden, London.

In 2019, Lululemon Athletica announced an investment in MIRROR, a fitness startup that sells an interactive mirror with a camera and speakers for at-home workouts.

In June 2020, Lululemon Athletica announced a $500 million deal to purchase MIRROR, capitalizing on a growing trend of people conducting virtual workouts at home instead of going to a gym due to the COVID-19 pandemic.

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From its founding through 2015, Lululemon Athletica incorporated elements of Landmark Forum into its leadership and development training.

Lululemon Athletica sells athletic wear including tops, yoga pants, shorts, sweaters, jackets and undergarments, as well as hair accessories, bags, yoga mats, water bottles, and personal care products such as deodorant and dry shampoo.

Lululemon Athletica trademarked its original fabric, Luon, which included a higher-than-average amount of nylon microfiber, in 2005.

Lululemon Athletica is primarily known for their leggings, which first made the brand popular.

Lululemon Athletica maintains a research and development lab, "Whitespace, " within its headquarters.

Originally known for women's yoga apparel, by 2019 Lululemon Athletica had grown by acquiring more male customers, adapting its product and marketing strategies accordingly, and plans to increase awareness of the brand among men.

Lululemon Athletica has been stated to use "holistic guerrilla marketing", aiming to make customers feel that by wearing Lululemon clothing they are part of a larger community.

Lululemon Athletica uses social media including Facebook, Twitter and Instagram as one of its main methods of marketing the company and its products.

Lululemon Athletica has its "Sweat Collective" which allows for instructors of fitness to receive 25 percent off their order.

Lululemon Athletica has a wide network of stores around the world with 270 as of 2018.

In terms of product development, Lululemon Athletica is trying to develop new fabrics to provide customers with more comfortable use experience, like their Nulu fabric.

Lululemon Athletica increased its liquidity by 2018, making it easier to raise capital and capture market growth opportunities.

In November 2007, The New York Times reported that Lululemon Athletica made false claims about its Vitasea clothing product; the firm had claimed that the clothing, made from seaweed, provided "anti-inflammatory, antibacterial, hydrating and detoxifying benefits" but laboratory tests failed to find significant differences in mineral levels between ordinary T-shirt cotton and Vitasea fabric.

Lululemon Athletica was forced to remove all health claims from its seaweed-based products marketed in Canada, following a demand from a Canadian oversight agency, the Competition Bureau of Canada.

In December 2010, Lululemon Athletica recalled some of the store's reusable bags that were made from polypropylene, based on reports of high levels of lead.

In 2013, Lululemon Athletica recalled its black yoga pants that were unintentionally transparent and "too thin"; the recall, which amounted to approximately 17 percent of all women's pants sold in its stores, impacted its financial results.

In 2012, Lululemon Athletica filed a lawsuit against Calvin Klein and supplier G-III Apparel Group for infringement of three of its design patents for yoga pants.