Martini stickers then appeared, in April 1968 on the Porsche 910 raced by Scuderia Lufthansa Racing Team set up by Robert Huhn, an executive manager of the German airline.
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Martini Racing was then formed to enter two Porsche 907 in several sports car races in 1969 to back up the factory effort.
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In 1978, Martini only sponsored the works team in Le Mans, while in 1980 they were associated with Joest Racing, once more only at Le Mans.
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However, disagreements between Rossi and the team owners over technical and sporting directions, resulted in an uncompetitive car and Martini Racing withdrew its support to the program after an unsuccessful 1972 and 1973 season.
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Martini Racing returned full-time in 1975, sponsoring Bernie Ecclestone's Brabham team.
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Martini Racing returned to the WRC full-time for the 1999 season onwards with Ford Motor Company's M-Sport-run World Rally Team.
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In 1973, Martini Racing sponsored the 911 Carrera RSR that won the Targa Florio.
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Between 1973 and 1975, Martini Racing sponsored Carlo Bonomi and Cesare Fiorio's Dry Martini boats in the Powerboat World Championship, winning back-to-back titles in 1973 and 1974.
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In 1982 Martini Racing entered the Formula 1 Powerboat World Championship supporting the defending champion Renato Molinari: he missed the title by a single point, but won the following two seasons.
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In 1987 Martini was back again in offshore racing with a Molinari-designed powerboat equipped with Lancia-Ferrari engines.
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