Sales of Lancia-branded vehicles declined from over 300, 000 annual units sold in 1990 to less than 100, 000 by 2010.
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Sales of Lancia-branded vehicles declined from over 300, 000 annual units sold in 1990 to less than 100, 000 by 2010.
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The first car manufactured by Lancia was the "Tipo 51" or "12 HP", which remained in production from 1907 to 1908.
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In 1910, Lancia components were exported to the United States where they were assembled and sold as SGVs by the SGV Company.
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In 1915, Lancia manufactured its first truck, the Jota, that continued as a dedicated series.
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Lancia is renowned in the automotive world for introducing cars with numerous innovations.
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Lancia premiered the first full-production V6 engine, in the 1950 Aurelia, after earlier industry-leading experiments with V8 and V12 engine configurations.
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The 1985 Lancia Thema shared a platform with the Saab 9000, Fiat Croma and the Alfa Romeo 164.
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In 2011, Lancia moved in a new direction and added new models manufactured by Chrysler and sold under the Lancia badge in many European markets.
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Conversely, Lancia-built models began to be sold in right-hand drive markets under the Chrysler badge.
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Lancia celebrated the 115th anniversary of its foundation in 2021.
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Original Lancia logo was designed by Count Carlo Biscaretti di Ruffia.
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In 1910 Vincenzo Lancia asked Biscaretti di Ruffia to design a badge for the company: the Count submitted six watercolour proposal sketches.
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Vincenzo Lancia chose a round one, composed by a blue lance and flag bearing a Lancia script in gold, over a four-spoke steering wheel, with a hand throttle detail on the right spoke.
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Flag and lance were unified in a single shape and dispensed with the earlier minute detailing, the Lancia letters became all of the same size, and the steering wheel became outlined in blue and lost the hand throttle detail.
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Cavalier Giuseppe Lancia - 1919 (Bordighera) was an Italian businessman and father of Vincenzo Lancia.
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Lancia's company was one of the first food companies in the country and showed new methods in this sector.
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Lancia's father wanted Vincenzo to be a lawyer, but didn't have much interest in the humanities.
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Lancia met the Battista brothers as well as Giovanni Ceirano and became interested in science and technology, especially automobiles.
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Lancia finished his education with his sisters at the Technical University of Pisa.
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Lancia invested a lot of money in expensive prototypes and other unprofitable ventures that led him to sell a big part of the company to Carlo Pesenti in 1957.
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Lancia had two sons, Mariele and Vincenzo, from his first marriage, and one son, Lorenzo Lancia, from his marriage to Jacqueline Sassard.
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Lancia Stratos was a successful rally car during the 1970s, and helped the company to improve its sporting credentials.
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Second generation Lancia Thema executive car was a re-branded second generation Chrysler 300 unveiled in 2011 to replace the Thesis.
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Lancia has shown several concept cars to the public including the Flaminia Loratmo, Stratos Zero (1970), the Megagamma by Italdesign Giugiaro and Sibilo by Bertone in 1978, Hit (1988) by Pininfarina, the Bertone-designed Kayak (1995), the Dialogos (1998) and Nea in 2000.
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Lancia showed the Granturismo Stilnovo and Fulvia concepts in 2003.
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In 1999, Lancia made a one-off limousine version of the Kappa and at the 2004 Geneva Motor Show, Stola showed a limousine version of the Thesis.
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In January 2014, in an interview with La Repubblica, Fiat CEO Sergio Marchionne foreshadowed that Lancia would become an Italy–only brand, and focus only on the Ypsilon supermini range.
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Olivier Francois, Lancia's CEO, took over as CEO of the Chrysler division in October 2009.
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At the 2010 Detroit Auto Show, a Chrysler-badged Lancia Delta was on display, but this did not result in sales in the United States, with proposals to instead modify an Alfa Romeo for sale by 2013.
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Lancia's reputation was significantly undermined in 1980, when defective Lancia Beta models, suffering from significant suspension sub-frame corrosion problems, were purchased back from owners by the company in a highly publicised campaign.
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The last model to be sold in the United Kingdom was the Delta, boosted by its rallying reputation, withdrawn from sale in 1995, although a small number of left-hand drive Lancia models have since reached the UK as personal imports.
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Small number of Lancia models were previously sold in Japan, such as Fulvia, Stratos and Delta.
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Remnants of the Lancia team were transferred to Scuderia Ferrari, where Juan Manuel Fangio won the 1956 championship with a Lancia-Ferrari car.
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Lancia has been very successful in motorsport over the years, and mostly in the arena of rallying.
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Lancia produced a wide range of vans, trucks, buses and military vehicles from the beginning, forming Lancia Veicoli Industriali in 1912.
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Lancia slowly withdrew from the commercial sectors during the late 1960s and production of commercial vehicles ended in the early 1970s, shortly after Fiat's takeover of the company, with some models transferred to Iveco.
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Lancia sponsored the Venice Film Festival for five years, ending in 2012, with the Lancia Thema used to transport stars to the festival.
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Lancia was sponsor of the ninth and eleventh World Summits of Nobel Peace Prize Laureates.
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