71 Facts About Chrysler


Original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company.

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Chrysler in 2021 is a subsidiary of Stellantis, the company formed from the merger between FCA and PSA Group in 2021.

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Chrysler then acquired Fargo Trucks and the Dodge Brothers Company, and created the Plymouth and DeSoto brands in 1928.

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Chrysler expanded into Europe by taking control of French, British, and Spanish auto companies in the 1960s; Chrysler Europe was sold in 1978 to PSA Peugeot Citroen for $1.

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Chrysler struggled to adapt to changing markets, increased U S import competition, and safety and environmental regulation in the 1970s.

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In 1987, Chrysler acquired American Motors Corporation, which brought the profitable Jeep brand under the Chrysler umbrella.

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In 1998, Chrysler merged with German automaker Daimler-Benz to form DaimlerChrysler AG; the merger proved contentious with investors.

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In May 2011, Chrysler finished repaying its obligations to the U S government five years early, although the cost to the American taxpayer was $1.

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Chrysler was headquartered in the Detroit enclave of Highland Park, where it remained until completing the move to its present Auburn Hills location in 1996.

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Chrysler had arrived at the ailing Maxwell-Chalmers company in the early 1920s, hired to overhaul the company's troubled operations .

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The Chrysler Six was designed to provide customers with an advanced, well-engineered car, at an affordable price.

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Chrysler developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel.

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In 1928, the Chrysler Corporation began dividing its vehicle offerings by price class and function.

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Also in 1928, Chrysler bought the Dodge Brothers automobile and truck company and continued the successful Dodge line of automobiles and Fargo range of trucks.

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In 1954, Chrysler was the exclusive provider of its Hemi engine in the Facel Vega, a Paris, France coachbuilder that offered their own line of hand-built luxury performance cars, with the PowerFlite and TorqueFlite transmissions offered.

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The all-transistor car radio, Mopar model 914HR, developed and produced by Chrysler and Philco, was a $150 option on the 1956 Imperial automobile models.

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Chrysler used the Bendix "Electrojector" fuel injection system and only around 35 vehicles were built with this option, on its 1958 production built car models.

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From 1963 through 1969, Chrysler increased its existing stakes to take full control of the French Simca, British Rootes, and Spanish Barreiros companies, merging them into Chrysler Europe in 1967.

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Chrysler struggled to adapt to the changing environment of the 1970s.

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The Loan Guarantee Act required that Chrysler obtain $2 billion in concessions or aid from sources outside the federal government, which included interest rate reductions for $650 million of the savings, asset sales of $300 million, local and state tax concessions of $250 million, and wage reductions of about $590 million along with a $50 million stock offering.

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In 1987, Chrysler acquired American Motors Corporation, which brought the profitable Jeep brand under the Chrysler umbrella.

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In 1985, Chrysler entered an agreement with AMC to produce Chrysler M platform rear-drive, as well as Dodge Omnis front wheel drive cars, in AMC's Kenosha, Wisconsin plant.

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Former AMC dealers sold Jeep vehicles and various new Eagle models, as well as Chrysler products, strengthening the automaker's retail distribution system.

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The Ram, Jeep, Dodge, SRT, and Chrysler divisions were separated to focus on their own identity and brand, and 11 major model refreshes occurred in 21 months.

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The purchase made Chrysler foreign-owned again, this time as the luxury division.

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The Chrysler 300 was badged Lancia Thema in some European markets, giving Lancia a much needed replacement for its flagship.

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Chrysler was to pay affected consumers up to $280 million and offer extended warranties on such vehicles worth $105 million.

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Chrysler was the world's 11th largest vehicle manufacturer as ranked by OICA in 2012.

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In 2007, Chrysler began to offer vehicle lifetime powertrain warranty for the first registered owner or retail lessee.

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In 2008, as a response to customer feedback citing the prospect of rising gas prices as a top concern, Chrysler launched the "Let's Refuel America" incentive campaign, which guaranteed new-car buyers a gasoline price of $2.

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In 2011, Chrysler unveiled their "Imported From Detroit" campaign with ads featuring Detroit rapper Eminem, one of which aired during the Super Bowl.

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Pure Detroit said that Chrysler's Imported From Detroit merchandise is not being made in Detroit.

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In 2014, Chrysler started using a new slogan, "America's Import" in ads introducing their all-new 2015 Chrysler 200, targeting foreign automakers from Germany to Japan with such ads, and at the ending of selected ads, the advertisement will say, "We Built This", indicating being built in America, instead of overseas.

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Uconnect is available on several current and was available on several discontinued Chrysler models including the current Dodge Dart, Chrysler 300, Aspen, Sebring, Town and Country, Dodge Avenger, Caliber, Grand Caravan, Challenger, Charger, Journey, Nitro, and Ram.

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Chrysler published a patch that car owners can download and install via a USB stick, or have a car dealer install for them.

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Chrysler brand has mostly been Chrysler's premium brand competing with brands such as Cadillac, Packard, Cord and Lincoln.

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In 1926, Chrysler Introduces the Chrysler 70 named for its ability to hit 70 MPH.

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Chrysler became the first car to offer the downdraft carburetor on its models.

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In 1933 Chrysler models received a host of new improvements including a new three-speed manual transmission that used helical gears- for silent use.

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Chrysler engines received new alloy valve seats for better reliability, along with new spring shackles which improved lubrication.

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In 1934 the Chrysler 6 introduced an independent front coil spring suspension and received vent windows that rolled down with the side glass.

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Chrysler introduced its revolutionary Chrysler Airflow, which included a welded Unibody, a wind-tunnel-designed aerodynamic body for a better power to power ratio, and better handling.

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In 1935 Chrysler introduced the Plymouth-based Chrysler Airstream Six which gave customers an economical modern alternative to the radically styled Airflows.

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For 1936, the Chrysler Airflow received an enlarged luggage compartment, a new roof, and a new adjustable front seat.

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In 1939 Chrysler unveiled Superfinish a process in which all major chassis components subject to wear were finished to a mirror-like surface.

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Mid-year in 1940 Chrysler introduced the Highlander as a special edition featuring popular features and Scottish plaid interior.

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In 1949, Chrysler came out with the first all-new redesign in almost a decade.

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In 1949 Chrysler moved the ignition to key only instead of having a key and push-button, they reintroduced the nine-passenger station wagon body style to the line.

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Also in 1950, Chrysler introduced disc brakes on the Imperial, the new Chrysler Newport hardtop, power windows, and the padded safety dash.

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Chrysler introduced their first overhead-valve, high-compression V8 engine in 1951, Displacing 331 cubic inches, it was rated at 180 bhp, 20 more horsepower than the new-for-1949 Cadillac V8.

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In 1957 all Chrysler products were installed with Torsion-Aire front suspension, which was a Torsion bar suspension only for the front wheels that followed two years after Packard installed Torsion-Level suspension on both the front and rear wheels.

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Sales of all Chrysler models plummeted in 1958 and 1959 despite improvements in quality.

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In 1977, Chrysler brought out a new mid-size line of cars called LeBaron which included a coupe, sedan, and station wagon.

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Also in 1983, Chrysler introduced a new front-wheel-drive New Yorker model based on a stretched K-Car platform.

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Chrysler introduced a new mid-size four-door hatchback model for 1985 under the LeBaron GTS nameplate.

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In 1989, Chrysler brought out the TC by Maserati luxury roadster as a more affordable alternative to Cadillac's Allante.

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Chrysler gave the New Yorker a more "traditional American" luxury image, and the LHS a more European performance image .

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In 1995, the Chrysler Sebring was introduced as a coupe, replacing the LeBaron coupe, and the new JA platform Chrysler Cirrus replaced the outgoing LeBaron sedan.

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In 1999, Chrysler introduced the new LH platform 300M sedan alongside a redesigned LHS.

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That same year, the Chrysler brand added a retro-styled PT Cruiser as well as the Prowler roadster which had previously been a Plymouth model.

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Between 2004 and 2008, Chrysler offered a two-seat coupe and convertible model called Crossfire.

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In 2005, Chrysler introduced the LX platform Chrysler 300 sedan which replaced both the 300M and Concorde.

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Also that year, the Chrysler 300 was restyled and the Sebring was rebranded as the Chrysler 200.

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Chrysler did have a few quality successes during this period.

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Chrysler produced an experimental electric vehicle in 1979, the company developed Chrysler ETV-1 electric prototype in cooperation with U S Department of Energy.

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In 1993, Chrysler began to sell a limited-production electric minivan called the TEVan; however, only 56 were produced.

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Chrysler once owned the Global Electric Motorcars company, building low-speed neighborhood electric vehicles, but sold GEM to Polaris Industries in 2011.

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In September 2007, Chrysler established ENVI, an in-house organization focused on electric-drive vehicles and related technologies which was disbanded by late 2009.

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Chrysler is on the Advisory Council of the PHEV Research Center, and undertook a government sponsored demonstration project with Ram and minivan vehicles.

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Chrysler established the Missile Division to serve as the Redstone prime contractor, setting up an engineering operation in Huntsville and for production obtaining use from the U S Navy of a large plant in Sterling Heights, Michigan.

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The design was based on a cluster of Redstone and Jupiter fuel tanks and Chrysler built it for the Apollo program in the Michoud Assembly Facility in East New Orleans, one of the largest manufacturing plants in the world.

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