76 Facts About Chrysler Corporation


Original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company.

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Chrysler Corporation in 2021 is a subsidiary of Stellantis, the company formed from the merger between FCA and PSA Group in 2021.

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Chrysler Corporation then acquired Fargo Trucks and the Dodge Brothers Company, and created the Plymouth and DeSoto brands in 1928.

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Chrysler Corporation expanded into Europe by taking control of French, British, and Spanish auto companies in the 1960s; Chrysler Corporation Europe was sold in 1978 to PSA Peugeot Citroen for $1.

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Chrysler Corporation struggled to adapt to changing markets, increased U S import competition, and safety and environmental regulation in the 1970s.

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In 1987, Chrysler acquired American Motors Corporation, which brought the profitable Jeep brand under the Chrysler umbrella.

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In 1998, Chrysler Corporation merged with German automaker Daimler-Benz to form DaimlerChrysler Corporation AG; the merger proved contentious with investors.

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Chrysler Corporation remained in business through a combination of negotiations with creditors, filing for Chapter 11 bankruptcy reorganization on April 30, 2009, and participating in a bailout from the U S government through the Troubled Asset Relief Program.

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In May 2011, Chrysler finished repaying its obligations to the U S government five years early, although the cost to the American taxpayer was $1.

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Chrysler Corporation was headquartered in the Detroit enclave of Highland Park, where it remained until completing the move to its present Auburn Hills location in 1996.

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Chrysler Corporation had arrived at the ailing Maxwell-Chalmers company in the early 1920s, hired to overhaul the company's troubled operations.

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The Chrysler Corporation Six was designed to provide customers with an advanced, well-engineered car, at an affordable price.

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Chrysler Corporation developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel.

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The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U S sales by 1936, which it held until 1949.

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In 1928, the Chrysler Corporation began dividing its vehicle offerings by price class and function.

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Also in 1928, Chrysler Corporation bought the Dodge Brothers automobile and truck company and continued the successful Dodge line of automobiles and Fargo range of trucks.

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In 1954, Chrysler Corporation was the exclusive provider of its Hemi engine in the Facel Vega, a Paris, France coachbuilder that offered their own line of hand-built luxury performance cars, with the PowerFlite and TorqueFlite transmissions offered.

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The all-transistor car radio, Mopar model 914HR, developed and produced by Chrysler Corporation and Philco, was a $150 option on the 1956 Imperial automobile models.

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On September 28, 1957, Chrysler Corporation announced the first production electronic fuel injection, as an option on some of its new 1958 car models (Chrysler Corporation 300D, Dodge D500, DeSoto Adventurer, Plymouth Fury).

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Bendix Chrysler Corporation's Electrojector used a transistor computer brain modulator box, but teething problems on pre-production cars meant very few cars were made.

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Chrysler Corporation used the Bendix "Electrojector" fuel injection system and only around 35 vehicles were built with this option, on its 1958 production built car models.

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From 1963 through 1969, Chrysler Corporation increased its existing stakes to take full control of the French Simca, British Rootes, and Spanish Barreiros companies, merging them into Chrysler Corporation Europe in 1967.

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Chrysler Corporation struggled to adapt to the changing environment of the 1970s.

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The Loan Guarantee Act required that Chrysler Corporation obtain $2 billion in concessions or aid from sources outside the federal government, which included interest rate reductions for $650 million of the savings, asset sales of $300 million, local and state tax concessions of $250 million, and wage reductions of about $590 million along with a $50 million stock offering.

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In 1987, Chrysler acquired American Motors Corporation, which brought the profitable Jeep brand under the Chrysler umbrella.

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In 1985, Chrysler Corporation entered an agreement with AMC to produce Chrysler Corporation M platform rear-drive, as well as Dodge Omnis front wheel drive cars, in AMC's Kenosha, Wisconsin plant.

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Former AMC dealers sold Jeep vehicles and various new Eagle models, as well as Chrysler Corporation products, strengthening the automaker's retail distribution system.

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The Ram, Jeep, Dodge, SRT, and Chrysler Corporation divisions were separated to focus on their own identity and brand, and 11 major model refreshes occurred in 21 months.

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The purchase made Chrysler Corporation foreign-owned again, this time as the luxury division.

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The Chrysler Corporation 300 was badged Lancia Thema in some European markets, giving Lancia a much needed replacement for its flagship.

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Chrysler Corporation was to pay affected consumers up to $280 million and offer extended warranties on such vehicles worth $105 million.

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Chrysler Corporation was the world's 11th largest vehicle manufacturer as ranked by OICA in 2012.

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In 2007, Chrysler Corporation began to offer vehicle lifetime powertrain warranty for the first registered owner or retail lessee.

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In 2008, as a response to customer feedback citing the prospect of rising gas prices as a top concern, Chrysler Corporation launched the "Let's Refuel America" incentive campaign, which guaranteed new-car buyers a gasoline price of $2.

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In 2011, Chrysler Corporation unveiled their "Imported From Detroit" campaign with ads featuring Detroit rapper Eminem, one of which aired during the Super Bowl.

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Pure Detroit said that Chrysler Corporation's Imported From Detroit merchandise is not being made in Detroit.

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In 2014, Chrysler Corporation started using a new slogan, "America's Import" in ads introducing their all-new 2015 Chrysler Corporation 200, targeting foreign automakers from Germany to Japan with such ads, and at the ending of selected ads, the advertisement will say, "We Built This", indicating being built in America, instead of overseas.

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Uconnect is available on several current and was available on several discontinued Chrysler Corporation models including the current Dodge Dart, Chrysler Corporation 300, Aspen, Sebring, Town and Country, Dodge Avenger, Caliber, Grand Caravan, Challenger, Charger, Journey, Nitro, and Ram.

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Chrysler Corporation published a patch that car owners can download and install via a USB stick, or have a car dealer install for them.

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Chrysler Corporation brand has mostly been Chrysler Corporation's premium brand competing with brands such as Cadillac, Packard, Cord and Lincoln.

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In 1926, Chrysler Corporation Introduces the Chrysler Corporation 70 named for its ability to hit 70 MPH.

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Chrysler Corporation was in fourth place in sales with 192, 082 units delivered.

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Chrysler Corporation became the first car to offer the downdraft carburetor on its models.

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In 1933 Chrysler Corporation models received a host of new improvements including a new three-speed manual transmission that used helical gears- for silent use.

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Chrysler Corporation engines received new alloy valve seats for better reliability, along with new spring shackles which improved lubrication.

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In 1934 the Chrysler Corporation 6 introduced an independent front coil spring suspension and received vent windows that rolled down with the side glass.

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Chrysler Corporation introduced its revolutionary Chrysler Corporation Airflow, which included a welded Unibody, a wind-tunnel-designed aerodynamic body for a better power to power ratio, and better handling.

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In 1935 Chrysler Corporation introduced the Plymouth-based Chrysler Corporation Airstream Six which gave customers an economical modern alternative to the radically styled Airflows.

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For 1936, the Chrysler Corporation Airflow received an enlarged luggage compartment, a new roof, and a new adjustable front seat.

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In 1939 Chrysler Corporation unveiled Superfinish a process in which all major chassis components subject to wear were finished to a mirror-like surface.

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Mid-year in 1940 Chrysler Corporation introduced the Highlander as a special edition featuring popular features and Scottish plaid interior.

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In 1949, Chrysler Corporation came out with the first all-new redesign in almost a decade.

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In 1949 Chrysler Corporation moved the ignition to key only instead of having a key and push-button, they reintroduced the nine-passenger station wagon body style to the line.

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Also in 1950, Chrysler Corporation introduced disc brakes on the Imperial, the new Chrysler Corporation Newport hardtop, power windows, and the padded safety dash.

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Chrysler Corporation introduced their first overhead-valve, high-compression V8 engine in 1951, Displacing 331 cubic inches, it was rated at 180 bhp, 20 more horsepower than the new-for-1949 Cadillac V8.

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In 1957 all Chrysler Corporation products were installed with Torsion-Aire front suspension, which was a Torsion bar suspension only for the front wheels that followed two years after Packard installed Torsion-Level suspension on both the front and rear wheels.

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Sales of all Chrysler Corporation models plummeted in 1958 and 1959 despite improvements in quality.

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In 1977, Chrysler Corporation brought out a new mid-size line of cars called LeBaron which included a coupe, sedan, and station wagon.

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Also in 1983, Chrysler Corporation introduced a new front-wheel-drive New Yorker model based on a stretched K-Car platform.

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Chrysler Corporation introduced a new mid-size four-door hatchback model for 1985 under the LeBaron GTS nameplate.

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In 1989, Chrysler Corporation brought out the TC by Maserati luxury roadster as a more affordable alternative to Cadillac's Allante.

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Chrysler Corporation gave the New Yorker a more "traditional American" luxury image, and the LHS a more European performance image.

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In 1995, the Chrysler Corporation Sebring was introduced as a coupe, replacing the LeBaron coupe, and the new JA platform Chrysler Corporation Cirrus replaced the outgoing LeBaron sedan.

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In 1999, Chrysler Corporation introduced the new LH platform 300M sedan alongside a redesigned LHS.

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That same year, the Chrysler Corporation brand added a retro-styled PT Cruiser as well as the Prowler roadster which had previously been a Plymouth model.

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Between 2004 and 2008, Chrysler Corporation offered a two-seat coupe and convertible model called Crossfire.

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In 2005, Chrysler Corporation introduced the LX platform Chrysler Corporation 300 sedan which replaced both the 300M and Concorde.

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Chrysler Corporation announced in October 2009 that future plans for Chrysler brand vehicles include closer cooperation and shared development between Chrysler and Lancia, an upscale Italian automaker within the Fiat Group.

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Also that year, the Chrysler Corporation 300 was restyled and the Sebring was rebranded as the Chrysler Corporation 200.

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In 2010, Fiat Auto was planning to sell seven of its vehicles in the U S by 2014, while Fiat-controlled Chrysler Group was to supply nine models to sell under Fiat brands in the European market, according to a five-year plan rolled out on April 21, 2010, in Turin, Italy, by Fiat and Chrysler CEO Sergio Marchionne.

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Chrysler Corporation did have a few quality successes during this period.

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In 1993, Chrysler Corporation began to sell a limited-production electric minivan called the TEVan; however, only 56 were produced.

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Chrysler Corporation once owned the Global Electric Motorcars company, building low-speed neighborhood electric vehicles, but sold GEM to Polaris Industries in 2011.

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In September 2007, Chrysler Corporation established ENVI, an in-house organization focused on electric-drive vehicles and related technologies which was disbanded by late 2009.

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Chrysler Corporation is on the Advisory Council of the PHEV Research Center, and undertook a government sponsored demonstration project with Ram and minivan vehicles.

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The design was based on a cluster of Redstone and Jupiter fuel tanks and Chrysler Corporation built it for the Apollo program in the Michoud Assembly Facility in East New Orleans, one of the largest manufacturing plants in the world.

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