13 Facts About Max Factor

Max Factor was born Maksymilian Faktorowicz in Congress Poland, and later moved to Moscow where he was employed as a wig maker.

Max Factor began experimenting with various compounds in an effort to develop a suitable make-up for the new film medium.

Max Factor developed a reputation for being able to customize makeup to present actors and actresses in the best possible light on screen.

In 1918 Max Factor completed development of his "Color Harmony" range of face powder which, due to its wide range of shades, allowed him to customize and provide more consistent make-up for each individual actor or actress.

Max Factor created shades specifically for them: Platinum, Special Medium, Dark and Light Egyptian.

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In 1920 Max Factor gave in to his son Frank's suggestion and officially began referring to his products as "make-up" based on the verb phrase "to make up".

Max Factor was by then the biggest retailer of their theatrical stick greasepaint, yet he was snubbed and kept waiting at reception.

Until then Max Factor had been making his own greasepaint for use on his clients, but had made no attempt to market it while he was representing other brands.

Max Factor used the release of Vogues of 1938 in August 1937 and five months later The Goldwyn Follies, the second film to use the make-up, to commercially release Pan-Cake to the public, backed by a color-based national advertising campaign.

Max Factor's place of work is a museum located in downtown Hollywood.

Davis Max Factor was still board chairman while Alfred Jay Firestein was president and CEO when in 1973 the company agreed to merge with Norton Simon.

In 1983 Norton Simon was taken over by Esmark, by which time no one in the Max Factor family was involved in the company's day-to-day operations.

Max Factor is credited with many cosmetic innovations, among which are:.