13 Facts About Max Factor

1.

Max Factor was born Maksymilian Faktorowicz in Congress Poland, and later moved to Moscow where he was employed as a wig maker.

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2.

Max Factor began experimenting with various compounds in an effort to develop a suitable make-up for the new film medium.

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3.

Max Factor developed a reputation for being able to customize makeup to present actors and actresses in the best possible light on screen.

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4.

In 1918 Max Factor completed development of his "Color Harmony" range of face powder which, due to its wide range of shades, allowed him to customize and provide more consistent make-up for each individual actor or actress.

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5.

Max Factor created shades specifically for them: Platinum, Special Medium, Dark and Light Egyptian.

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6.

In 1920 Max Factor gave in to his son Frank's suggestion and officially began referring to his products as "make-up" based on the verb phrase "to make up".

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7.

Max Factor was by then the biggest retailer of their theatrical stick greasepaint, yet he was snubbed and kept waiting at reception.

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8.

Until then Max Factor had been making his own greasepaint for use on his clients, but had made no attempt to market it while he was representing other brands.

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9.

Max Factor used the release of Vogues of 1938 in August 1937 and five months later The Goldwyn Follies, the second film to use the make-up, to commercially release Pan-Cake to the public, backed by a color-based national advertising campaign.

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10.

Max Factor's place of work is a museum located in downtown Hollywood.

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11.

Davis Max Factor was still board chairman while Alfred Jay Firestein was president and CEO when in 1973 the company agreed to merge with Norton Simon.

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12.

In 1983 Norton Simon was taken over by Esmark, by which time no one in the Max Factor family was involved in the company's day-to-day operations.

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13.

Max Factor is credited with many cosmetic innovations, among which are:.

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