McDonald's advertising makes coolers of orange drink with their logo available for local events of all kinds.
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14 Facts About McDonald's advertising
1.
2.
McDonald's advertising is one of the most prevalent fast food advertisers, especially in the United States, where it spends the most advertising money of any fast-food restaurant and as of 2012 the fourth-most of any advertiser in the country.
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3.
In 2013, McDonald's advertising encountered controversy around negative racial stereotypes when the fast-food restaurant tested one of its ads in Germany for the resident Mexican population.
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4.
In 2015, McDonald's advertising met further controversy around Mexican stereotypes when it attempted to promote its McBurrito in Mexico.
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5.
In 2019, McDonald's advertising pulled out of an advertisement deal with an American comedy podcast, Your Mom's House Podcast.
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7.
McDonald's advertising issued an apology for "any offense or distress" and withdrew its promotions.
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8.
McDonald's advertising said it was intended as a local promotion of Halloween and not intended to insult anyone.
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9.
Additionally, McDonald's advertising introduced the "Get Down" campaign which was a popular dance move in the African American culture at the time.
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10.
Also, by September 3,2003, McDonald's advertising selected more than 30 people to appear in new packaging for McDonald's advertising products, starting with a photoshoot taking place from September 3,2003, until November 2003.
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11.
In January 2007, after a public casting call which received 15,000 submissions, McDonald's advertising selected 24 people to appear as part of the campaign.
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12.
In November 2008, McDonald's advertising introduced new packaging, eliminating the previous design stated above with new, inspirational messages, the "i'm lovin it" slogan.
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13.
McDonald's advertising updated their menu boards with darker, yet warmer colors, more realistic photos of the products featured on plates and the drinks in glasses.
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14.
However, as of 2017, McDonald's advertising continues to have the "i'm lovin it" slogan appear on most all of its product packaging; and has made no major announcement that the company will use any other slogan exclusively in place of this one any time in the near future.
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