10 Facts About McEwan's

McEwan's is a brand of beer owned by Marston's Brewery.

The McEwan's ales were eclipsed by John Smith's Bitter and Belhaven Best and cask-conditioned beers such as Deuchars IPA, whilst the lager fell behind Tennent's.

McEwan's was well known for its cavalier mascot, broadly based on the Frans Hals painting, the Laughing Cavalier portrait, which has been used since the 1930s.

McEwan's was a well known sponsor of numerous football teams throughout the 1980s and 1990s, most notably Rangers FCwho were the prominent Scottish side at the time, and Blackburn Rovers' Premier League title winning side.

In December 1930, McEwan's merged with Edinburgh rival William Younger's Brewery to form Scottish Brewers in a defensive move after the Great Depression diminished revenues.

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McEwan's dedicated itself to the free trade, and promoted its brands to an extent not previously witnessed in the British brewing industry.

McEwan's Export became one of the three core brands of the new company, alongside Newcastle Brown Ale and Younger's Tartan Special.

McEwan's Export was alternatively sold as India Pale Ale or Scotch Ale overseas.

McEwan's Export became a nationally distributed beer by the 1970s, and was the best -selling canned beer in the United Kingdom by 1975.

McEwan's Lager was introduced in 1976 as the demand for lager increased, but it struggled to gain credibility until the "Alive and kicking" campaign was launched in 1986.