10 Facts About Moxie

Moxie is a brand of carbonated beverage that is among the first mass-produced soft drinks in the United States.

Moxie originated around 1876 as a patent medicine called "Moxie Nerve Food", by Augustin Thompson in Lowell, Massachusetts.

Thompson claimed that he named the beverage after a Lieutenant Moxie, a purported friend of his, who he claimed had discovered the plant and used it as a panacea, and the company he created continued to promulgate legendary stories about the word's origin.

Moxie marketed a beverage called "Ted's Root Beer" in the early sixties.

Sugar-free Diet Moxie was introduced in 1962, about the same time that Mad magazine began placing the Moxie logo in the background of its articles to increase public awareness of it.

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Moxie brand was purchased in 1966 by the Monarch Beverage Company of Atlanta.

Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania.

The Moxie Man has appeared on labels in some form since 1906, and the image of a man pointing forward most associated with the brand was first introduced in 1911.

In recent years a historical group, The Moxie Congress, was able to ascertain that the man was likely a model for the lithographers printing these advertisements, and with some confidence it is posited that the "Moxie Boy" was one John T Chamberlain of Revere, Massachusetts.

Moxie has been used as a cooking additive by chefs for its herbaceous, savory-sweet flavor profile.