11 Facts About Mumbai Mirror

1.

Mumbai Mirror is an Indian English-language newspaper published in Mumbai, Maharashtra.

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2.

The economy was experiencing a boom and the two new entrants in the Mumbai Mirror market offered lucrative jobs to otherwise underpaid journalists.

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3.

Mumbai Mirror had adopted a similar tactic in 1989 when it launched The Independent to compete with the Indian Post, a newspaper founded by Vijaypat Singhania.

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4.

Mumbai Mirror was launched on 25 May 2005 with a grand ceremony at the Gateway of India, which saw the attendance of the Bollywood star Abhishek Bachchan and the chief minister Vilasrao Deshmukh.

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5.

Mumbai Mirror started as a free daily supplement alongside The Times of India.

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6.

Mumbai Mirror had gained the highest tabloid readership in the city, and it cannibalised the advertisement revenue of The Times Group.

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7.

In 2020, the Mumbai Mirror was transferred to a subsidiary of The Times Group called the Metropolitan Media Company Ltd.

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8.

Mumbai Mirror office was moved to the office of the Bangalore Mirror and placed under its editor, Ravi Joshi.

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9.

Mumbai Mirror maintained that the Mumbai Mirror had not shut down but transformed into a weekly.

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10.

Mumbai Mirror focuses more on civic issues and in depth local news coverage concerning Mumbai over national news compared to other newspapers in the city.

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11.

Mumbai Mirror has a hyperlocal focus, and an issue based campaign oriented journalism for initiating action towards solutions to civic issues including through collaboration with activists and college students.

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