Mumbai Mirror is an Indian English-language newspaper published in Mumbai, Maharashtra.
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Mumbai Mirror is an Indian English-language newspaper published in Mumbai, Maharashtra.
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The economy was experiencing a boom and the two new entrants in the Mumbai Mirror market offered lucrative jobs to otherwise underpaid journalists.
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Mumbai Mirror had adopted a similar tactic in 1989 when it launched The Independent to compete with the Indian Post, a newspaper founded by Vijaypat Singhania.
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Mumbai Mirror was launched on 25 May 2005 with a grand ceremony at the Gateway of India, which saw the attendance of the Bollywood star Abhishek Bachchan and the chief minister Vilasrao Deshmukh.
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Mumbai Mirror had gained the highest tabloid readership in the city, and it cannibalised the advertisement revenue of The Times Group.
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In 2020, the Mumbai Mirror was transferred to a subsidiary of The Times Group called the Metropolitan Media Company Ltd.
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Mumbai Mirror office was moved to the office of the Bangalore Mirror and placed under its editor, Ravi Joshi.
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Mumbai Mirror maintained that the Mumbai Mirror had not shut down but transformed into a weekly.
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Mumbai Mirror focuses more on civic issues and in depth local news coverage concerning Mumbai over national news compared to other newspapers in the city.
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Mumbai Mirror has a hyperlocal focus, and an issue based campaign oriented journalism for initiating action towards solutions to civic issues including through collaboration with activists and college students.
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