NebuAd was an American online advertising company based in Redwood City, California, with offices in New York and London and was funded by the investment companies Sierra Ventures and Menlo Ventures.
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14 Facts About NebuAd
2.
At one point, NebuAd had signed up more than 30 customers, mostly Internet access providers, its agreements with providers covered 10 percent of the broadband users in America.
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3.
NebuAd closed for business in the UK in August 2008, followed by the US in May 2009.
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4.
NebuAd's platform comprised three main parts: hardware, hosted within an ISP, capable of inserting content into pages, an off-site server complex to analyse and categorise the contents of users' Internet communications, and relationships with advertising networks willing to present NebuAd's targeted advertising.
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5.
NebuAd argued that behavioral targeting enriches the Internet on several fronts.
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6.
NebuAd used data such as Web search terms, page views, page and ad clicks, time spent on specific sites, zip code, browser info and connection speed to categorise a user's interests.
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7.
Bob Dykes, the NebuAd CEO claimed in 2008; "We have 800 [consumer interest segments] today and we're expanding that to multiple thousands".
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8.
Plans to implement NebuAd did not agree with some ISP's employees, including one employee was planned to re-route his traffic to avoid NebuAd's Deep Packet Inspection hardware, altogether.
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9.
Report by Robert M Topolski, chief technology consultant of the Free Press and Public Knowledge, showed NebuAd's devices created cookies on end-users machines by injecting a specious packet into the end of the data stream returned in response to some web page requests submitted to search engines, including Google and Yahoo.
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10.
Critics were concerned that NebuAd superimposed its own advertising over the ads of other advertisers, or placing additional advertising to a page.
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11.
The "Fair Eagle" advertisement hardware, provided by NebuAd, inserted additional advertising alongside the content of web pages.
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12.
Some senior staff members of NebuAd had worked previously at a ad company, named Claria Corporation, which was well known for ad software known as Gator.
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13.
NebuAd repeatedly denied any corporate connection to Claria, describing its hiring of Claria employees as a result of that company shedding employees in a tight market for experienced advertising sales staff in the Valley.
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14.
NebuAd was closed down in the UK in August 2008 and in the US in May 2009.
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