Nielsen Company operates in over 100 countries and employs approximately 44,000 people worldwide.
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37 Facts About Nielsen Company
1.
2.
Nielsen Company was originally incorporated in the Netherlands and later was purchased on May 24,2006, by a consortium of private equity firms.
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3.
In January 2011, Nielsen Company consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol “NLSN”.
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4.
On March 30,2022, Nielsen Company announced that it had accepted a $16 billion offer from a group of private equity investors led by Evergreen Coast Capital Corp.
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5.
Nielsen Company served as Nielsen CEO from to 2006 to 2014, when he was succeeded by Mitch Barns.
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6.
Nielsen Company accomplishes this by purchasing and analyzing huge amounts of retail data that measures what is being sold in the store, and then combines it with household panel data that captures everything that is brought into the home.
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7.
Nielsen Company's ratings are used by advertisers and networks to shape the buying and selling of advertising.
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8.
Nielsen Company's digital audience measurement capability is a rapidly growing part of this footprint.
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9.
Nielsen Company expanded its business in 1932 by creating a retail index that tracked the flow of food and drug purchases.
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10.
In 1936, Arthur C Nielsen acquired the Audimeter, which measured which radio stations a radio had been tuned to during the day.
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11.
Nielsen Company collected information on which stations radios were tuned to in one thousand homes.
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12.
Nielsen Company began measuring television audiences in 1950, at a time when the medium was just getting off the ground.
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13.
On September 30,2016, Nielsen Company made its Digital Content Ratings available in full syndication for clients.
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14.
On September 9,2016, Nielsen Company announced that it will retire its paper TV diaries by mid-2017 and provide all electronic measurement in its local television ratings.
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15.
Nielsen Company began a joint venture called AGB Nielsen Company Media Research with WPP Group's AGB Group, a European competitor which provides similar services.
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16.
Under the new ownership, Nielsen bought the remaining shares of the company in 2007.
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17.
Nielsen Company acquired IAG Research which measures viewer engagement with TV commercials.
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19.
On December 17,2012, Nielsen disclosed that it would acquire Arbitron, a company primarily involved in radio audience measurement, for $1.
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20.
On June 17,2013, Nielsen Company announced that Onex Corp had completed the acquisition of Nielsen Company Expositions for $950 million in cash consideration.
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21.
Nielsen Company was renamed Emerald Expositions Inc after the transaction.
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22.
On February 3,2014, Nielsen Company announced the acquisition of Harris Interactive, Inc.
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23.
Later on February 26,2014, Nielsen acquired Nexium, a retail in-store execution and sales analytics company.
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24.
On September 18,2014 Nielsen Company announced the acquisition of Indicus Analytics Pvt Ltd.
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25.
On October 8,2014, Nielsen Company acquired Affinnova, an international media and marketing research firm.
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26.
On January 22,2015, Nielsen Company acquires Brandbank, specialized in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.
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27.
On March 4,2015, Nielsen Company announced the acquisition of Exelate, a provider of data and technology to facilitate the buying and selling of advertising across programmatic platforms.
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28.
On May 27,2015, Nielsen Company acquired Innerscope Research, which specialized in consumer neuroscience using biometrics, eye tracking and facial coding.
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29.
Nielsen Company renamed its combined offering as Nielsen Company Consumer Neuroscience, and named Carl Marci as Chief Neuroscientist.
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30.
On March 3,2016, Nielsen Company acquired Pointlogic, in marketing decision support systems.
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31.
On March 10,2016, Nielsen Company acquired Mumbai-based mobile usage measurer Informate Mobile Intelligence for an undisclosed amount.
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32.
On June 21,2016, Nielsen acquired Repucom, a sports measurement, evaluation and intelligence company based in Stamford, Connecticut.
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33.
On December 20,2016, Nielsen announced its agreement with Tribune Media Company to purchase Gracenote, a provider of media and entertainment metadata.
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34.
On February 23,2017, Nielsen Company acquired Rhiza, Inc, a Pittsburgh-based media and consumer analytics software firm.
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36.
Nielsen Company disposed of its entire magazine publishing arm later in 2001 to Sanoma for €1.
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