51 Facts About Pinterest

Pinterest is an image sharing and social media service designed to enable saving and discovery of information on the internet using images, and on a smaller scale, animated GIFs and videos, in the form of pinboards.

Idea for Pinterest emerged from an earlier app created by Ben Silberman and Paul Sciarra called Tote which served as a virtual replacement for paper catalogs.

The behavior struck a chord with Silberman, and he shifted the company to building Pinterest, which allowed users to create collections of a variety of items and share them with each other.

Development of Pinterest began in December 2009, and the site launched the prototype as a closed beta in March 2010.

Pinterest won the Best New Startup of 2011 at the TechCrunch Crunchies Awards.

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At the 2012 Webby Awards, Pinterest won Best Social Media App and People's Voice Award for best functioning visual design.

On March 23, 2012, Pinterest unveiled updated terms of service that eliminated the policy that gave it the right to sell its users' content.

In October 2012, Pinterest launched business accounts allowing businesses to either convert their existing personal accounts into business accounts or start from scratch.

In February 2019, The Wall Street Journal stated that Pinterest secretly filed for an initial public offering of stock.

On March 3, 2021, Pinterest announced "Pinterest Premiere", a video ads product "which will appear in people's feeds, targeted to their interests and other characteristics.

On June 28, 2022, Pinterest announced that co-founder, CEO and President, Ben Silberman would transition to the newly created role of Executive Chairman, and online commerce expert Bill Ready will become Chief Executive Officer and a member of the Board of Directors.

Creators behind Pinterest summarized the service as a "catalogue of ideas" that inspires users to "go out and do that thing", although that it is not an image-based "social network".

In October 2013, Pinterest began displaying advertisements in the form of "Promoted Pins".

In 2015, Pinterest implemented a feature that allows users to search with images instead of words.

In March 2020, Pinterest introduced the "Today" tab on the home feed which shows trending pins.

In 2017, Pinterest introduced a "visual search" function that allows users to search for elements in images and guide users to suggested similar content within Pinterest's database.

In 2013, Pinterest introduced a new tool called "Rich Pins", to enhance the customer experience when browsing through pins made by companies.

In June 2015, Pinterest unveiled "buyable pins" that allows users to purchase things directly from Pinterest.

In March 2019, Pinterest added product catalogs and personalized shopping recommendations with the "more from [brand]" option, showcasing a range of product Pins from the same business.

However, Pinterest has typically differed from the standard of social media sites, with its conception creating a digital and visual bookmarking platform for displaying personal identities and tastes.

The Pinterest interface emphasizes the content of pins and links while the users are the media through which the content is communicated, spreading among users through pinning and repinning.

Therefore, Pinterest reduces the competitive and comparative nature of typical social media behavior by not centering its experience on whom people follow and their followers.

Pinterest is not known for being a helpful app for content creators.

Ultimately, Pinterest recognizes the importance of the creator economy of social media.

Pinterest is a free website that requires registration to use.

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Around 2020, Pinterest was thought to flood search results in Google Images.

Pinterest claimed that, as a consequence of Google's changes of November 2021, «U.

Pinterest has largely appealed to women, especially with its early user base.

On September 20, 2012, Pinterest announced the hiring of its new head of engineering, Jon Jenkins.

In late October 2013, Pinterest secured a $225 million round of equity funding that valued the website at $3.

In 2014, Pinterest generated its first revenue, when it began charging advertisers to promote their wares to the site's millions of hobbyists, vacation planners, and do-it-yourselfers.

In June 2017, Pinterest raised $150 million from a group of existing investors.

In May 2016, Pinterest acquired mobile deep linking startup URX to help accelerate its content understanding efforts.

The URX team's expertise in mobile content discovery and recommendation would prove critical to helping Pinterest understand its corpus of over 100 billion pins, to better recommend them to its users.

On March 8, 2017, Pinterest said it had acquired Jelly Industries, a small search-engine company founded by Biz Stone.

In June 2022, Pinterest announced their definitive agreement to acquire San Francisco based AI-driven fashion shopping platform, The Yes.

Pinterest announced that it had closed the acquisition on June 10, 2022.

Pinterest has a notification system that copyright holders can use to request that content be removed from the site.

The Digital Millennium Copyright Act safe harbor status of Pinterest has been questioned given that it actively promotes its users to copy to Pinterest, for their perpetual use, any image on the Internet.

Pinterest allows users to transfer information; intellectual property rights come to play.

Pinterest released a statement in March 2012 saying it believed it was protected by the DMCA's safe harbor provisions.

Internet service providers in India had blocked Pinterest following a Madras High Court order in July 2016 to block a list of around 225 "rogue websites indulging in online piracy and infringement of copyright".

In October 2012, Pinterest added a new feature allowing users to report others for negative and offensive activity or block other users if they do not want to view their content, a bid that the company said aimed to keep the site "positive and respectful.

In December 2018, Pinterest began to take steps to block health misinformation from its recommendations engine, and blocked various searches, content, and user accounts that related to, or promoted, unproved and disproven cancer treatments.

Pinterest said it blocked multiple accounts that linked to external websites that sold supplements and other products that were not scientifically validated.

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In January 2019, Pinterest stopped returning search results relating to vaccines, in an effort to somehow slow the increase of anti-vaccination content on the platform.

In December 2019, following a campaign from the activist group Color of Change, Pinterest announced that it would restrict content that advertises wedding events on former slave plantations.

In December 2020, Pinterest agreed to pay its former Chief Operating Officer a record-breaking $20M+ to settle a lawsuit alleging "rampant discrimination, hostile work environment, and misogyny".

The settlement was conditional upon Pinterest publicly acknowledging that it must do more to improve its workplace culture.

In November 2021, Pinterest settled a lawsuit that alleged racial and gender discrimination.

Pinterest agreed to pay $50 million on improving its diversity and to release former employees from non-disclosure agreements.