15 Facts About Premier Inn

Premier Inn is a British limited service hotel chain and the UK's largest hotel brand, with more than 72,000 rooms and 800 hotels.

Premier Travel Inn started to launch a new bedroom design during this year to move away from the differences of "Travel Inn" and "Premier Lodge".

Premier Inn have sold off some of their smaller hotels to Good Night Inns.

In October 2010, the Premier Inn hotels located at Roadchef and Moto motorway service stations were sold to Days Inn after the franchise agreement was terminated.

In 2007, Premier Inn entered Ireland, when it took over the Tulip Inn in Swords.

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Premier Inn offer bus transfers to and from Dublin Airport, which is nearby.

In 2006, Premier Inn announced that it had entered into a joint venture agreement with Emirates Group to launch in the Gulf Cooperation Council region.

The first Premier Inn in Dubai to open was a 300-room hotel at Dubai Investment Park.

Premier Inn operate a total of 8 hotels in Dubai, and 2 hotels in Abu Dhabi.

Premier Inn opened their second hotel in January 2020 near Hamad International Airport, which is located in the close vicinity of Souq Waqif, National Museum of Qatar and Museum of Islamic Art.

In 2016, Premier Inn launched its first hotel in the German market – Frankfurt Messe.

Hub by Premier Inn is a city-centre format with smaller rooms but in-room technology such as tablets.

Premier Inn was the first major budget hotel chain in the UK to invest in prime time television advertising.

Premier Inn stated that this was due to its rooms being "popular".

Premier Inn have made substantial investments in both its main website and mobile app for smartphone bookings, and these are further complemented by affiliate marketing, whereby third party websites drive bookings onto the Premier Inn website.