Mass media refers to a diverse array of media technologies that reach a large audience via mass communication.
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Mass media refers to a diverse array of media technologies that reach a large audience via mass communication.
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Broadcast Print media transmit information electronically via Print media such as films, radio, recorded music, or television.
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Internet Print media comprise such services as email, social Print media sites, websites, and Internet-based radio and television.
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Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website.
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Outdoor Print media transmit information via such Print media as AR advertising; billboards; blimps; flying billboards ; placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.
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Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.
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Term "mass Print media" is sometimes erroneously used as a synonym for "mainstream Print media".
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Mainstream Print media are distinguished from alternative Print media by their content and point of view.
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Alternative Print media are "mass Print media" outlets in the sense that they use technology capable of reaching many people, even if the audience is often smaller than the mainstream.
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Soon most forms of Print media content were introduced on mobile phones, tablets and other portable devices, and today the total value of Print media consumed on mobile vastly exceeds that of internet content, and was worth over $31 billion in 2007.
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Mass Print media encompasses much more than just news, although it is sometimes misunderstood in this way.
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Many news organisation claim proud traditions of holding government officials and institutions accountable to the public, while Print media critics have raised questions about holding the press itself accountable to the standards of professional journalism.
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Whilst other forms of mass Print media are restricted in the type of information they can offer, the internet comprises a large percentage of the sum of human knowledge through such things as Google Books.
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Mass Print media had the economics of linear replication: a single work could make money.
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Limited-effects theory, originally tested in the 1940s and 1950s, considers that because people usually choose what Print media to interact with based on what they already believe, Print media exerts a negligible influence.
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Class-dominant theory argues that the Print media reflects and projects the view of a minority elite, which controls it.
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Culturalist theory, which was developed in the 1980s and 1990s, combines the other two theories and claims that people interact with Print media to create their own meanings out of the images and messages they receive.
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Since the 1950s, when cinema, radio and TV began to be the primary or the only source of information for a larger and larger percentage of the population, these Print media began to be considered as central instruments of mass control.
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The Print media focus on African American in the contexts of crime, drug use, gang violence and other forms of anti-social behavior has resulted in a distorted and harmful public perception of African Americans.
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Term "mass" suggests that the recipients of Print media products constitute a vast sea of passive, undifferentiated individuals.
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However, interactive digital Print media have been seen to challenge the read-only paradigm of earlier broadcast Print media.
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Whilst some refer to the mass Print media as "opiate of the masses", others argue that is a vital aspect of human societies.
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Bennett's critique of 21st-century mass Print media argues that today it is more common for a group of people to be receiving different news stories, from completely different sources, and thus, mass Print media has been re-invented.
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