20 Facts About Red Bull

Red Bull is a brand of energy drinks of Austrian company Red Bull GmbH.

Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous variants of the drink were added over the course of time.

In 1996 Red Bull began operation in the United States and has seen steady growth ever since.

Red Bull re-positioned the drink as a trendy, upscale drink, first introducing it at Austrian ski resorts.

Pricing was a key differentiator, with Red Bull positioned as a premium drink and Krating Daeng as a lower cost item.

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The flavouring used for Red Bull is still produced in Bangkok and exported worldwide.

Red Bull is 51 per cent controlled by the Yoovidhya family who, for technical reasons, own the trademark in Europe and the US.

Red Bull began offering variations on its drinks in 2003 with a sugar-free version of the drink with a distinct flavor from the original, called Red Bull Sugarfree.

In 2009, Red Bull unveiled a highly concentrated variant of its drink called Red Bull Energy Shot.

Red Bull energy drink increased upper body muscle endurance during repeated Wingate tests in young healthy adults.

The caffeine level in Red Bull varies depending on country, as some countries have legal restrictions on how much caffeine is allowed in drinks.

In 2013, Red Bull told the Redwell Brewery, a Norfolk micro brewery, to change its name or face legal action, because it sounded too similar to Red Bull.

Red Bull uses music and video games, and has enlisted celebrities, such as Eminem .

Red Bull owns football teams, with clubs in Austria, Germany, the United States, and Brazil featuring the Red Bull trademark in their names.

In January 2012, Red Bull released its first personal space called the "Red Bull House of Skate" featuring an indoor skate park.

In 2022, Red Bull announced a full-on production of a hypercar called RB17, designed by Newey.

Red Bull has used sports sponsorships as an advertising vehicle for most of its existence.

Red Bull first started sponsoring athletes in 1989, initially focusing on Formula One racing and extreme sports such as windsurfing and hang gliding, and later growing to include more mainstream sports such as basketball and soccer.

Red Bull started sponsoring video game players and esports athletes, including American Fortnite player Richard "Ninja" Blevins, Spanish League of Legends player Enrique Cedeno "xPeke" Martinez, and Swedish Super Smash Bros.

In 1995, Red Bull sponsored its first team, the Swiss Formula One team Sauber and in 1999 started sponsoring the Flying Bulls, a Czech aerobatics team.