Recreational Equipment, Inc, commonly known as REI, is an American retail and outdoor recreation services corporation.
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Recreational Equipment, Inc, commonly known as REI, is an American retail and outdoor recreation services corporation.
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REI sells camping gear, hiking, climbing, cycling, water, running, fitness, snow, travel equipment, and men, women and kids clothing.
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REI kept MSR until 2001, when it exited the manufacturing business, selling the operation to Cascade Designs, another successful outdoor gear company in the Seattle area.
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On Black Friday 2015, REI closed all of its stores, halted the processing of orders on its website, and gave all employees a paid day off.
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REI has diversified its offerings into global adventure vacations through the REI Adventures branch, which began in 1987.
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REI Adventures offers vacations for active travelers all over the world.
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In November 2016 REI started producing independent podcasts informally starting with Wild Ideas Worth Living by journalist Shelby Stanger.
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In February 2019, REI acquired Arizona-based adventure tour operator Arizona Outback Adventures.
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The acquisition brought new tour and rental capabilities in house at REI and signaled a renewed efforts towards diversifying the company's experiential offerings.
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REI has a member owned co-operative headquartered in Kent, Washington.
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REI is owned by its active members, persons who have paid a $30 lifetime membership fee.
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REI is a Washington corporation governed by a board of 13 directors, including the CEO.
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In recent years, REI eliminated the opportunity for petition candidates and has nominated only as many candidates as open positions.
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REI outlets are often positioned as anchor stores in upmarket strip malls.
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In common with other retailers, REI stores tend to receive most of their traffic during the weekend.
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REI has been ranked in the top 100 Companies to Work For in the United States by Fortune since 1985, which earned it a place in the Fortune "Hall of Fame".
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Since 2013, REI workers have been publicly organizing around workplace issues such as living wages, erratic and insufficient scheduling, access to benefits like healthcare, and safety protocols.
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REI has pledged to be a climate neutral and zero waste to landfill company in 2020 by focusing on the five areas of its business: green buildings, product stewardship, proper paper usage, reducing waste and energy efficiency.
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REI is a key sponsor of The Access Fund, a non-profit organization committed to keeping America's climbing areas open by education, environmental protection, and advocacy.
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