14 Facts About Revco


Revco, originally known as Registered Vitamin Company, was founded in 1956 in Detroit, Michigan, by Sidney Dworkin and Bernie Shulman.

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Up to 1983, Revco grew tremendously; the chain had over 2,200 stores and over $2.

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Revco's management lost its focus on the drug store portion of its business due to problems with Odd Lot Trading Co.

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Revco was bailed out of bankruptcy by investor Sam Zell, in part to fend off separate takeover attempts by both Eckerd and Rite Aid.

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In 1990,221 Midwest Revco stores were purchased by Reliable Drug, based in Cleveland, OH.

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Revco emerged from bankruptcy, as an independent company, in 1992.

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In Revco's free standing stores, the slanted aisles had an open ceiling above them; the other aisles had a drop ceiling over them.

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Revco introduced strict rules about having no handwritten signs or merchandise displays sitting directly on the floor, which it thought gave the stores a cleaner look.

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In 1996, Revco entered into an agreement with Rite Aid to be bought out.

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The Federal Trade Commission announced that it would sue to stop the buyout, saying that Rite Aid would become a monopoly in many markets because Rite Aid and Revco had many overlapping stores, and Rite Aid withdrew its bid for the company.

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Revco had a discount program for customers with disabilities and for baby supplies.

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Revco had customers fill out an information card with their contact information and gave them a card to identify their participation in the discount program.

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Revco was one of the first drug store chains in the country to have a centralized pharmacy computer system, which it called Prescription Access Link.

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Revco founded and sponsored a marathon in Cleveland, which was often referred to among runners as "The Revco".

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