Revell GmbH is an American-origin manufacturer of plastic scale models, currently based in Bunde.
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19 Facts About Revell
2.
The original Revell company merged with Monogram in 1986, becoming "Revell-Monogram".
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3.
The business operated until 2007, when American Revell was purchased by Hobbico, while the German subsidiary "Revell Plastics GmbH" had separated from the American firm in 2006 until Hobbico purchased it as well, in 2012 –bringing the two back together again under the same company umbrella.
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4.
Revell made a variety of products contracted for different companies, the first reportedly being a small washing machine.
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5.
Reportedly, the name Revell came from the French word reveille meaning "new beginning".
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6.
About 1950, Revell reproduced Maxwell and Ford Model T assembled toys originally designed by the Gowland Brothers in England, a company producing toys since 1932.
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7.
The original larger cars were discontinued and Revell focused on the newer kits, with the Gowland hot air balloon logo still shown on the green, yellow, orange or blue boxes.
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8.
Revell offered gift sets of the five car series, and a "Collector's Kit" set with ten individually wrapped kits of the Highway Pioneer models in one box.
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9.
Revell acquire five non-Gowland designs, like the 1911 Maxwell offered by Hudson Miniatures of Scranton, Pennsylvania, appeared in 1952 under the "Lil' Old Timers" name.
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10.
Revell, GB added these to the Highway Pioneer offerings in similar packaging to other US offering at that time.
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11.
Just as AMT had hired George Barris and Darryl Starbird, Revell hired Ed "Big Daddy" Roth about 1962 as their new stylist.
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12.
Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000.
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13.
In 1965 Revell acquired International Raceways, planning high grade race tracks that could fill whole rooms.
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14.
About 1980, as the modeling hobby was weakening in America and sales of plastic kits plummeted, Revell was purchased by French toy company, Generale du Jouet, which hoped to take advantage of Revell's European division and presence.
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16.
Revell was then headquartered in Elk Grove Village, Illinois, United States.
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17.
Besides an array of airplane and military kits, Revell Germany has made a variety of 1:24 and 1:18 scale accurately rendered pre-assembled die-cast model cars.
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18.
In 1994, Revell-Monogram was purchased by Hallmark Cards as part of its Binney and Smith division.
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19.
Currently, Revell USA operates out of Illinois and is regularly releasing new products.
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