Rooster Teeth Productions, LLC is an American digital media company headquartered in Austin, Texas.
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Rooster Teeth later branched out into live-action shorts, series, comedy, Let's Play videos, and full animated productions.
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In 2015, Rooster Teeth released its feature-film debut Lazer Team, a science-fiction action comedy.
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Rooster Teeth's business strategy is a hybrid model composed of subscriptions, preroll ads, YouTube preroll ads, licensed studio productions, branded merchandise, and annual live events.
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Rooster Teeth has attributed their success to maintaining their community site and was reluctant to join YouTube initially, stating they viewed them as a "competitor".
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In November 2014, Rooster Teeth was acquired by Fullscreen for an undisclosed amount.
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Rooster Teeth agreed to be bought to give itself "the resources and tools" needed to compete against other producers.
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Rooster Teeth released their feature film debut in 2015 with Lazer Team, a science fiction comedy.
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In 2016, Rooster Teeth hired three content executives to help with audience expansion: Luis Medina as Senior VP of Partnerships, Evan Bregman as Director of Programming and Ryan P Hall as Head of Development.
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In May 2018, Rooster Teeth piloted five shows named Branded, Gorq's Quest, Achievement Haunter, Million Dollars, But.
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On December 18,2018, Rooster Teeth added to their overall content library by partnering with animation channels CypherDen and Flashgitz, premiering their future content on Rooster Teeth First.
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Two weeks after announcing the layoffs, Jordan Levin was named General Manager with most of Rooster Teeth's founders stepping down into creative roles: Matt Hullum stepped down as CEO and became Chief Content Officer, Burnie Burns stepped down as Chief Creative Officer to Executive Producer and Geoff Ramsey became Executive Creative Director.
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The following month, Rooster Teeth promoted Doreen Copeland to VP, Head of Production, and Joe Clary and Sean Hinz to Co-Heads of Animation, leading day-to-day operations across all of Rooster Teeth's animated productions; Clary and Hinz will report to Copeland, who will oversee all physical production.
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On October 7,2020, Rooster Teeth issued a statement saying it had "parted ways" with Adam Kovic and Ryan Haywood for breach of the company's code of conduct.
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In May 2021 Rooster Teeth was said to be included in the WarnerMedia and Discovery merger, which was estimated to occur in April 2022.
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The following day, Rooster Teeth released a statement on their official Twitter account addressing the situation, claiming that they were taking steps to improve their work culture and reviewing the pay parity at the company.
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Rooster Teeth Animation is a division of Rooster Teeth that was founded in 2014, with Gray Haddock as the former head of the department.
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In May 2004, at the E3 gaming convention, Rooster Teeth was introduced to The Sims 2 and realized that the game would be suitable for a series that parodied reality television.
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Rooster Teeth first ventured into live action in 2009 with Captain Dynamic, a mini-series to promote the online game City of Heroes.
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Shortly before season two's conclusion, Rooster Teeth collaborated with the team behind Mega64, a video game-centered comedy series.
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However, on April 1,2013, Rooster Teeth announced Rooster Teeth Shorts would return with a fifth season, on the same day, the season premiere episode Reunion was released and marked the tenth anniversary of the company.
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Various other Rooster Teeth employees have served as test subjects in certain episodes including Miles Luna, Kerry Shawcross, Blaine Gibson and Chris Demaris.
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Rooster Teeth re-released a tweaked pilot episode the following day to begin the weekly series, which concluded with its seventh episode on January 5,2011.
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Rooster Teeth elaborated by saying Rooster Teeth would be looking at all the audience feedback and apply it to the show in the future.
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In December 2016, Matt Hullum confirmed Rooster Teeth is aiming to shoot Lazer Team 2 in late Spring in Texas followed by release in 2017.
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Achievement Hunter is a video gaming channel and division of Rooster Teeth, originally created in 2008 by Geoff Ramsey and Jack Pattillo as a new creative outlet during production of season 6 of Red vs Blue.
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On February 14,2019, Rooster Teeth revived Machinima's Inside Gaming brand, renaming The Know to Inside Gaming.
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The ScrewAttack section of the Rooster Teeth website was turned into an incomplete archive for the channel's old content.
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Game Kids was a division of Rooster Teeth Productions aimed at creating kid- and family-friendly content.
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Rooster Teeth described it as a "survival-based action RPG" set in the world of RWBY.
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In June 2017 Rooster Teeth launched its own podcast network, called The Roost, representing creators such as h3h3Productions, Game Grumps, Shane Dawson, Getting Doug With High by Doug Benson, Tiny Meat Gang by Cody Ko and Noel Miller, and The Valleyfolk by Joseph Bereta, Elliott Morgan, and Steve Zaragoza, among others.
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On October 4,2004, after closing their phpBB forums, Rooster Teeth publicly launched an online community and social networking website as a way to stay in touch with fans while maintaining their own platform for distribution.
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The cost from server fees prompted Rooster Teeth to implement a site wide program called "Sponsorships" in 2003, which gave paying members access to content before being offered to the public, in addition to extra site features, exclusive videos and merchandise.
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In February 2011, Burns tweeted that community member "madmanmoe" discovered the Rooster Teeth website was not blocked by the Libyan government and was blogging events on the website from Tripoli during the Libyan Civil War.
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On June 20,2016 Rooster Teeth confirmed they would be filming audience members at an RTX panel for use in their latest production, Crunch Time.
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