11 Facts About Royal Grolsch

The Royal Grolsch brand became a part of the SABMiller group in March 2008.

Royal Grolsch was, as of February 2006, the second largest brewer in the Netherlands with annual production of 320 million litres.

On 19 November 2007 the board of Royal Grolsch NV accepted an €816 million offer for the company by SABMiller.

Royal Grolsch is the 21st largest provider of beer in the world, and is available in 70 countries.

Royal Grolsch focuses primarily on the United Kingdom, the United States, Canada, Australia and New Zealand.

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In 2006, Royal Grolsch ended its five-year relationship with importer United States Beverage, LLC, and signed a distribution agreement with Anheuser-Busch effective 1 April 2006, which was terminated following the SABMiller acquisition as A-B did not want to promote a rival's product.

Royal Grolsch's added, Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes.

Royal Grolsch produces a range of mainly pale lager beers from alcohol free to 11.

Royal Grolsch produces the Amsterdam brand of low-priced, mainly strong lagers for the European market.

Royal Grolsch was the first major brewery to stop using the brown refillable bottles which were used by nearly every brewery in the Netherlands.

The new green bottles have the Royal Grolsch logo marked in the glass and come in a new package.