15 Facts About Samba TV

Samba TV is a television technology company that offers real-time insights and audience analytics.

Samba TV has a global addressable footprint of 46 million devices globally, 28 million of which are in the United States.

In January 2012, Samba TV launched one-click sharing on social networks like Facebook and Twitter from the television.

In December 2018, Samba TV acquired Screen6, a firm offering real-time, cross-device identity resolutions.

In 2019, Samba TV partnered with Twitter to help measure the social network's effectiveness in driving tune-in.

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That same year, Samba TV partnered with video streaming aggregator Reelgood.

In 2020, Samba TV partnered with global programmatic media partner MiQ, global technology company The Trade Desk, media measurement and analytics company Comscore, as well as Amazon Web Services.

That same year, Samba TV partnered with point-of-sale data provider Catalina and paper product manufacturer Georgia-Pacific to measure cross-channel media spend.

In 2021, Samba TV partnered with online advertising software company Pubmatic, as well as television measurement and analytics company 605.

In July 2021, Samba TV launched its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the US, UK, Germany, and Australia.

Also in 2021, Samba TV announced its proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact with each other using a variety of different currencies to optimize against.

Samba TV's technology is integrated into 24 Smart TV brands globally.

In January 2021, Samba TV introduced Picture Perfect – an artificial intelligence technology that optimizes picture quality in real time for gaming, live sports, movies and more.

In 2021, Samba TV was chosen by Adweek readers as "Best in Measurement Solutions" during the 2021 Adweek Readers' Choice: Best of Tech Partner Awards.

Subsequently, Samba TV announced more strategic investors totaling $30 million in a Series B round coming from Liberty Global, Disney, WarnerMedia, Interpublic Group, MDC Partners, A+E Networks and Union Grove Venture Partners.