Some struggling authors complained that the traditional publishing model was too "insular", keeping out different ideas about stories as well as ones with unusual characters or plotlines, or which dealt with minorities, and self-publishing was a way for these formerly outcast writers to connect with readers.
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One forecast was that digital sales would continue to increase over time, and paper-based Self publishing would become a "niche market" like with newspapers and magazines.
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Print-on-demand Self publishing refers to the ability to print high-quality books as needed.
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E-Self publishing distributors allow an author to sell on multiple platforms, often providing conversion and formatting services, usually charge no fees upfront, and make money by taking a small percentage of each book sold.
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Lulu publishes print and e-books and offers Self publishing-related services such as website design, cover design, editing packages, and strategies for social media promotions.
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The British newspaper The Guardian, in conjunction with selected publishers, has a Self publishing published book of the month award, which began in 2014; entries are submitted digitally and must be in the English language, and the contest is open only to residents of the United Kingdom.
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Talented writers in traditional Self publishing, who have won prizes and awards, are earning less, with some living at or near the poverty line.
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Factors identified as dampening the income levels of such authors include the online piracy of digital material, major publishing houses consolidating to focus more on profits, and the rise of Amazon and self-publishing.
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Self publishing hired the firm Reedsy to redesign his book The Pink Marine, and went on to form his own imprint.
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Self publishing had been dissatisfied with the marketing efforts of his traditional publisher.
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Some photographers, who felt hemmed in by the traditional photo book Self publishing world, have started up their own imprints as a way to publish their own books.
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