11 Facts About Snickers

Snickers is a chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that is encased in milk chocolate.

In 1980, Snickers ran ads which featured a variety of everyday people discussing why they like Snickers.

In 2007, Snickers launched a campaign which featured Henry VIII and a Viking among others who attend the "Snickers Feast".

Snickers was the Official Sponsor of the FIFA World Cup from 1990 until 1998 editions and the UEFA European Championship from 1996 until 2000.

Later that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr.

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In 2016, for Super Bowl 50, another Snickers commercial was made, featuring Willem Dafoe and Eugene Levy, where Willem Dafoe complains about filming the iconic "subway grate" scene in The Seven Year Itch.

Snickers has been an official sponsor of WWE's WrestleMania events, including WrestleMania 2000,22,32,33,34,35,36,37 and 38, while its Cruncher variant sponsored WrestleMania X-Seven, XIX, XX and 21.

Since then, Snickers has sponsored superstars such as Enzo Amore and Big Cass with their signature term, SAWFT, which is labelled at the back of the chocolate bar.

Since 2011, Snickers has been the official sponsor of Six Flags' annual Fright Fest event at its theme parks.

Replacement for the king size Snickers bar was launched in the UK in 2004, and designed to conform to the September 2004 Food and Drink Federation "Manifesto for Food and Health".

The last letter sent included a Snickers bar contaminated with a substance which was later identified as rat poison.