Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
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Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks.
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Term social in regard to media suggests that platforms are user-centric and enable communal activity.
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Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas from the creation of blogs, podcasts, videos, and gaming sites.
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Social media can help to improve an individual's sense of connectedness with real or online communities and can be an effective communication tool for corporations, entrepreneurs, non-profit organizations, advocacy groups, political parties, and governments.
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Idea that social media are defined simply by their ability to bring people together has been seen as too broad, as this would suggest that fundamentally different technologies like the telegraph and telephone are social media.
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Mobile social media refers to the use of social media on mobile devices such as smartphones and tablet computers.
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Mobile social media are useful applications of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.
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Mobile social media differ from others because they incorporate the current location of the user or the time delay between sending and receiving messages.
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Social media promotes users to share content with others and display content in order to enhance a particular brand or product.
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Social media allows people to be creative and share interesting ideas with their followers or fans.
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Some social media sites have the potential for content posted there to spread virally over social networks.
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Many social media sites provide specific functionality to help users re-share content, such as Twitter's 'retweet' button, Pinterest's 'pin' function, Facebook's 'share' option, or Tumblr's 're-blog' function.
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Data from Common Sense Media has suggested that children under the age of 13 in the United States use social networking services despite the fact that many social media sites have policies that state one must be at least 13 years old or older to join.
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However others in the medical community were concerned about social media addiction, due to it as an increasingly important context and therefore "source of social validation and reinforcement" and are unsure if increased social media use is a coping mechanism or harmful.
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Social media has been used extensively in civil and criminal investigations.
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Social media can enhance a brand through a process called "building social authority".
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However, this process can be difficult, because one of the foundational concepts in social media is that one cannot completely control one's message through social media but rather one can simply begin to participate in the "conversation" expecting that one can achieve a significant influence in that conversation.
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Social media, by connecting individuals to new ties via the social network can increase entrepreneurship and innovation, especially for those individuals who lack conventional information channels due to their lower socioeconomic background.
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Social media marketing is the use of social media platforms and websites to promote a product or service and to establish a connection with its customers.
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Social media marketing has increased due to the growing active user rates on social media sites.
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However, since social media allows consumers to spread opinions and share experiences in a peer-to-peer fashion, this has shifted some of the power from the organization to consumers, since these messages can be transparent and honest.
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Social media can be used to directly advertise; placing an advert on Facebook's Newsfeed, for example, can provide exposure of the brand to a large number of people.
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Users of social media are then able to like, share, and comment on the advert; this turns the passive advertising consumers into active advertising producers since they can pass the advert's message on to their friends.
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Companies using social media marketing have to keep up with the different social media platforms and stay on top of ongoing trends.
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Social media have a range of uses in political processes and activities.
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Social media have been championed as allowing anyone with access to an Internet connection to become a content creator and as empowering users.
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Online-Social media audience-members are largely passive consumers, while content creation is dominated by a small number of users who post comments and write new content.
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Social media was influential in the widespread attention given to the revolutionary outbreaks in the Middle East and North Africa during 2011.
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The use of social media has improved and elevated the interaction between scientists, reporters, and the general public.
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Signals from social media are used to assess academic publications, as well as for different scientific approaches.
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Rainie and Wellman have argued that Social media making now has become a participation work, which changes communication systems.
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Social media are used to fulfill perceived social needs such as socializing with friends and family as well as romance and flirting, but not all needs can be fulfilled by social media.
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Social media posits that people tend to act differently online and are less afraid to hurt each other's feelings.
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However, that same study showed that passively using social media without sending or receiving messages does not make people feel less lonely unless they were lonely to begin with.
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For example, in a 2016 peer-reviewed article by Trudy Hui Hui Chua and Leanne Chang, the authors found that teenage girls manipulate their self-presentation on social media to achieve a sense of beauty that is projected by their peers.
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Indeed, since the colonial era of the United States, news Social media has influenced collective memory and discourse about national development and trauma.
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Specifically, news media journalists have shaped collective memory on nearly every major national event—from the deaths of social and political figures to the progression of political hopefuls.
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Studies have shown that self-comparison on social media can have dire effects on physical and mental health because they give us the ability to seek approval and compare ourselves.
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In one study, women reported that social media are the most influential sources of their body image satisfaction; while men reported them as the second most impacting factor.
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Social media has allowed for people to be constantly surrounded and aware of celebrity images and influencers who hold strong online presence with the number of followers they have.
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The authors note that media literacies are important to using social media in a responsible and productive way, and state that these literacies must be changed further in order to have the most effectiveness.
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The youth on social media platforms are often depicted as lazy, immature individuals who oftentimes have no drive or passion for other activities.
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Social media has allowed for mass cultural exchange and intercultural communication.
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The emergence of social media platforms fused together different cultures and their communication methods, blending together various cultural thinking patterns and expression styles.
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Social media has affected the way youth communicate, by introducing new forms of language.
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Social media has offered a new platform for peer pressure with both positive and negative communication.
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Social media does make kids and young adults more susceptible to peer pressure.
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However, it is argued that social media has positive effects, such as allowing the democratization of the Internet while allowing individuals to advertise themselves and form friendships.
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Social media speculates on the emergence of "anti-social media" used as "instruments of pure control".
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Social media 'mining' is a type of data mining, a technique of analyzing data to detect patterns.
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Social media mining is a process of representing, analyzing, and extracting actionable patterns from data collected from people's activities on social media.
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Some social media outlets have added capture time and Geotagging that helps provide information about the context of the data as well as making their data more accurate.
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On one hand, social media makes it easier for individuals, and in this case activists, to express themselves.
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Social media content is generated through social media interactions done by users through the site.
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Social media are a snapshot of our lives; a community we have created on the behaviors of sharing, posting, liking, and communicating.
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Commercial development of social media has been criticized as the actions of consumers in these settings have become increasingly value-creating, for example when consumers contribute to the marketing and branding of specific products by posting positive reviews.
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For example, in 2013 some social media was banned in Turkey after the Taksim Gezi Park protests.
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When looking at the site MySpace, after adults started to realize how popular the site was becoming with teens, news Social media became heavily concerned with teen participation and the potential dangers they faced using the site.
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