Solo Mobile is a discontinued mobile virtual network operator in Canada started by Bell Mobility in 2000.
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14 Facts About Solo Mobile
3.
At launch, Solo Mobile offered a very simple lineup, consisting of only one phone with two choices of plans.
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4.
Over time, Solo Mobile began to imitate its competitors instead of offering unique, innovative options for wireless services.
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5.
Similarly to its competitor Fido, Solo Mobile offered per-second billing after the first minute of every month for postpaid customers starting in 2008.
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6.
Solo Mobile only released a total of four feature phones throughout that year.
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7.
Solo Mobile's main focus that year was to retain existing customers, not to gain new ones.
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8.
Solo Mobile has made no offers for that year's back-to-school season to gain new customers.
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9.
Now that its third party retail presence has officially ended, Solo Mobile only carries one feature phone and two smartphones for existing customers.
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10.
Solo Mobile has been criticized for charging a system access fee on older plans.
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11.
Solo Mobile mainly depended on word of mouth, its own website and third-party retailers to promote its products.
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12.
Solo Mobile was subject to criticism because one of its advertisements featured an antisemitic message.
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13.
Finally, store employees discouraged customers from choosing prepaid products, especially those offered by Solo Mobile, recommending postpaid service with the Bell and Virgin brands instead.
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14.
The section that was previously reserved for Solo Mobile products has now been transformed to accommodate Virgin products instead.
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