10 Facts About Thums Up

Thums Up is an Indian multinational brand of cola in India.

Thums Up quickly became the most popular cola brand in India and achieved a near monopoly among cola products in India during the 1980s, above other cola products such as Campa Cola, Double Seven, Dukes and United Breweries Group's McDowell's Crush.

Thums Up wanted the drink to be fizzy, even when it was not ice-cold, so it could be sold by vendors.

Thums Up started an advertising campaign directly attacking Pepsi's television commercials, focusing on the strength of the drink hoping that the depiction of an "adult" drink would appeal to young consumers.

Original Thums Up logo was a red thumbs up hand gesture with a slanted, white, sans-serif typeface.

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Advertising campaigns from Thums Up build on its "strength" and its perception as a macho drink.

Thums Up has tied with Salman Khan's movie Dabangg 2 and his charitable organisation as part of the deal.

Thums Up was a major sponsor of cricket matches and had a notable presence at the Sharjah cricket matches.

Thums Up announced a worldwide partnership with the 2020 Summer Olympics in July 2021 to commemorate the 100th year of India's participation in the Olympic Games.

Thums Up appears in the book Eat, Pray, Love and its 2010 film adaptation.