VP9 is an open and royalty-free video coding format developed by Google.
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VP9 is the last official iteration of the TrueMotion series of video formats that Google bought in 2010 for $134 million together with the company On2 Technologies that created it.
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The development of VP9 started in the second half of 2011 under the development names of Next Gen Open Video and VP-Next.
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In June 2013 the "profile 0" of VP9 was finalized, and two months later Google's Chrome browser was released with support for VP9 video playback.
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VP9 is customized for video resolutions greater than 1080p and enables lossless compression.
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VP9 enables lossless encoding by transmitting at the lowest quantization level an additional 4×4-block encoded Walsh–Hadamard transformed residue signal.
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VP9 is identified as V_VP9 in WebM and VP09 in MP4, adhering to respective naming conventions.
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Therefore, VP9 often penetrated corresponding web applications only with the gradual shift from Flash to HTML5 technology, which was still somewhat immature when VP9 was introduced.
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Main user of VP9 is Google's popular video platform YouTube, which offers VP9 video at all resolutions along with Opus audio in the WebM file format, through DASH streaming.
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Series of cloud encoding services offer VP9 encoding, including Amazon, Bitmovin, Brightcove, castLabs, JW Player, Telestream, and Wowza.
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FFmpeg's VP9 decoder takes advantage of a corpus of SIMD optimizations shared with other codecs to make it fast.
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