Wheaties is an American brand of breakfast cereal that is made by General Mills.
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11 Facts About Wheaties
2.
Wheaties was created in 1921, as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company.
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3.
Wheaties began to be advertised on Minneapolis's WCCO radio station on December 24,1926, with the first-ever pre-recorded commercial jingle.
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4.
Wheaties began its association with sports in 1927, through advertising on the southern wall of minor league baseball's Nicollet Park in Minneapolis, Minnesota.
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5.
In 1934, athletes began to be depicted on the Wheaties boxes, starting with baseball star Lou Gehrig, and the tradition continues today.
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6.
Heyday of Wheaties came in the 1930s and early 1940s, as testimonials peaked from nearly every sport imaginable.
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7.
Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes.
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8.
Wheaties radio broadcasting in the 1930s touched the early career of Ronald Reagan, who was at the time a sports broadcast announcer in Des Moines, Iowa.
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9.
Wheaties was asked to create play-by-play recreations of Chicago Cubs baseball games using transcribed telegraph reports; his job performance in this role led to his selection in 1937 as the most popular Wheaties announcer in the nation.
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10.
Wheaties was awarded an all-expenses-paid trip to the Cubs' spring training camp in California, and while there he took a Warner Bros.
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11.
Children's consumption of Wheaties did in fact increase, but not enough to offset the decline in adult consumption.
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