10 Facts About YouGov

YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific.

YouGov was founded in the UK in May 2000 by Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi.

In December 2017, YouGov purchased Galaxy Research to establish presence in Australia.

In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.

In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, NJ research firm Clear Horizons for $600,000 plus an earn out of $2.

Related searches

In 2011, YouGov acquired Portland, OR-based firm Definitive Insights for $1 million with a potential $2 million earn out.

In 2011, YouGov made its first organic expansion by opening an office in Paris, France.

In January 2014, YouGov entered the Asia Pacific region with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.

In June 2022, former employee Chris Curtis, who at this time worked for competitor Opinium, said that during the 2017 United Kingdom general election, a YouGov poll was suppressed by the company because it was "too positive about Labour", under pressure from the Conservative co-founder of YouGov Nadhim Zahawi.

YouGov denied that the poll was spiked for political reasons, instead arguing that the poll was based on a "skewed sample".