Zeta Global offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
| FactSnippet No. 485,893 |
10 Facts About Zeta Global
1.
2.
Zeta Global went public on the New York Stock Exchange on June 10, 2021 at a $1.
| FactSnippet No. 485,894 |
3.
Zeta Global was founded by David A Steinberg and former Apple Inc CEO John Sculley in 2007 under the name 'XL Marketing'.
| FactSnippet No. 485,895 |
4.
Zeta Global changed its name to 'Zeta Interactive' in 2014, then again to 'Zeta Global' in October 2016.
| FactSnippet No. 485,896 |
5.
In November 2013, Zeta Global acquired the Adchemy Actions division from ad tech firm Adchemy, as to incorporate their 'machine learning' based advertising platform.
| FactSnippet No. 485,897 |
6.
In January 2014, Zeta Global acquired Clicksquared, a Boston-based company that created 'The Hub', a SaaS-based, cross-channel campaign management platform.
| FactSnippet No. 485,898 |
7.
On July 18, 2017, Zeta Global acquired machine-learning centric platform Boomtrain.
| FactSnippet No. 485,899 |
Popular products
9.
Zeta Global went public on the New York Stock Exchange on June 10, 2021 at a $1.
| FactSnippet No. 485,901 |
10.
On January 30, 2014, Zeta Global Interactive hosted a forum on changes in advertising and marketing over the years, using Apple's 1984 commercial as a benchmark.
| FactSnippet No. 485,902 |