14 Facts About Adbusters


Adbusters Media Foundation is a Canadian-based not-for-profit, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia.

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Adbusters has launched numerous international campaigns, including Buy Nothing Day, TV Turnoff Week and Occupy Wall Street, and is known for their "subvertisements" that spoof popular advertisements.

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In English, Adbusters has bi-monthly American, Canadian, Australian, UK and International editions of each issue.

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Adbusters was founded in 1989 by Kalle Lasn and Bill Schmalz, a duo of award-winning documentary filmmakers living in Vancouver.

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Adbusters describes itself as anti-advertising: it blames advertising for playing a central role in creating and maintaining consumer culture.

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Adbusters believes that advertising has unjustly "colonized" public, discursive and psychic spaces, by appearing in movies, sports and even schools, so as to permeate modern culture.

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Since Adbusters concludes that advertising conditions people to look to external sources, to define their own personal identities, the magazine advocates a "natural and authentic self apart from the consumer society".

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Adbusters calls it "trickle up" activism, and encourages its readers to do these activities by honoring culture jamming work in the magazine.

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Adbusters believes the public deserves a right to be presented with viewpoints that differ from the standard.

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Adbusters believe large corporations control mainstream media and the flow of information, and culture jamming aims to challenge this as a form of protest.

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In mid-2011, Adbusters Foundation proposed a peaceful occupation of Wall Street to protest corporate influence on democracy, a growing disparity in wealth, and the absence of legal repercussions behind the recent global financial crisis.

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Blackspot Shoes campaign has stirred heated debate, as Adbusters admits to using the same marketing technique which it denounces other companies for using by originally purchasing much advertising space for the shoe.

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In 2022 Adbusters was criticized for characterizing convicted murderer and terrorist Marwan Barghouti as a political prisoner and comparing him to Nelson Mandela.

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In 1999, Adbusters won the award for National Magazine of the Year in Canada.

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