Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
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AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon.
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AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs.
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AdSense has proved particularly useful for generating advertising revenue for small websites that do not have sufficient resources or other major sources of revenue.
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Source of all AdSense income is the Ads program, which in turn has a complex pricing model based on a Vickrey second price auction.
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The AdSense name was originally used by Applied Semantics, a competitive offering to AdSense.
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Some advertisers complained that AdSense yielded worse results than Google Ads, since it served ads that related contextually to the content on a web page and that content was less likely to be related to a user's commercial desires than search results.
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In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".
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In February 2010, Google AdSense started using search history in contextual matching to offer more relevant ads.
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On January 21,2014, Google AdSense launched Direct Campaigns, a tool where publishers may directly sell ads.
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AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves.
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AdSense for Feeds remained in its beta state until August 15,2008, when it became available to all AdSense users.
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Possibly the most popular form of such "AdSense farms" are splogs, which are poorly written content centered around known high-paying keywords.
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AdSense uses tracking cookies that are viewed by some users as a threat to privacy.
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