Afrobeats, or Afro-pop or Afro-fusion, is an umbrella term to describe popular music from West Africa and the diaspora that initially developed in Nigeria, Ghana, and the UK in the 2000s and 2010s.
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Afrobeats, or Afro-pop or Afro-fusion, is an umbrella term to describe popular music from West Africa and the diaspora that initially developed in Nigeria, Ghana, and the UK in the 2000s and 2010s.
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Afrobeats began to experience widespread global mainstream acclaim in the late 2010s, with artists achieving success across Africa, Europe, and North America.
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Afrobeats is commonly conflated with and referred to as Afrobeat these are two distinct and different sounds and are not the same.
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Afrobeats is most identifiable by its signature driving drum beat rhythms, whether electronic or instrumental.
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The beat in Afrobeats music is not just a base for the melody, but acts as a major character of the song, taking a lead role that is sometimes equal to or of greater importance than the lyrics and almost always more central than the other instrumentals.
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Afrobeats is less of a style like afrobeat is, and more of an overarching term for the contemporary sound of African pop music and that of those influenced by it.
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However it wasn't until the launch of Choice FM's New Afrobeats Radio Show' birthed and presented by DJ Abrantee in April 2011 that the genre gained traction and saw 'Afrobeats' trending for the first time in history.
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Afrobeats was the first to top the iTunes World Chart and received the Best African Act award at the 2013 MOBO Awards.
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Afrobeats followed that up with "Azonto", which further helped popularise afrobeats and the dance in the UK.
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Afrobeats is the first afrobeats artist to enter the Guinness Book of Records.
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Afrobeats won Best New Artist at the Soundcity MVP Awards Festival in 2016.
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Afrobeats has stated UK, Ghanaian and Nigerian music have all influenced his music.
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Afrobeats was the first African pop artist to gain an extensive Apple Music artist page.
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Afrobeats became the first French artist to secure seven top 10 songs in the French Singles chart and the first French singer to gain a number 1 album in the Netherlands since Edith Piaf in 1967, and became the most streamed French female artist in the world.
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Afrobeats's rise has been notable due to the relative difficulty French black women have had in gaining mainstream popularity in France.
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Afrobeats has been treated as an "other" category at BET awards despite being a black genre.
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Afrobeats artists are tired of being treated like "second class citizens" in African-American Music award shows in the United States.
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Afrobeats claimed it was the one of the 'world's first official charts' for afrobeats music.
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