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32 Facts About Guinness
Guinness's flavour derives from malted barley and roasted unmalted barley, a relatively modern development, not becoming part of the grist until the mid-20th century.
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In October 1886 Guinness became a public company and was averaging sales of 1.
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Guinness stout is made from water, barley, roast malt extract, hops, and brewer's yeast.
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Diageo announced in February 2018 that the use of isinglassin draught Guinness was to be discontinued and an alternative clarification agent would be used instead.
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Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a "creamier" and "smoother" consistency over a sharper and traditional CO2 taste.
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The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above.
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Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L Sayers–"Guinness is Good for You".
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Guinness stout is available in a number of variants and strengths, which include:.
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In October 2005, Guinness announced the Brewhouse Series, a limited-edition collection of draught stouts available for roughly six months each.
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In October 2010, Guinness began selling Foreign Extra Stout in 4 packs of bottles in the United States.
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In 2020, Guinness announced the introduction of a zero alcohol canned stout, Guinness 0.
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In September 2021 Guinness Nitrosurge was released in pint sized cans which contain no widget.
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Guinness has promoted this wait with advertising campaigns such as "good things come to those who wait".
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In 2010, Guinness redesigned their pint glass for the first time in a decade.
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When Guinness is poured, the gas bubbles appear to travel downwards in the glass.
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Guinness is frequently used as an ingredient in recipes, often to add a seemingly authentic Irish element to the menus of Irish-themed pubs in the United States, where it is stirred into everything from french toast to beef stew.
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Guinness registered their harp as a trademark shortly after the passing of the Trade Marks Registration Act of 1875.
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Since the 1930s, in the face of falling sales, Guinness has had a long history of marketing campaigns, from television advertisements to beer mats and posters.
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Guinness won the 2001 Clio Award as the Advertiser of the Year, citing the work of five separate ad agencies around the world.
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In 2006, Diageo, owner of the Guinness brand, replaced the Michael Power campaign with the "Guinness Greatness" campaign, which they claim emphasises the "drop of greatness" in everyone, in contrast to the high-tension heroics of the Power character.
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Guinness has a significant share of the African beer market, where it has been sold since 1827.
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About 40 per cent of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant.
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The unfermented but hopped Guinness wort extract is shipped from Dublin and blended with beer brewed locally.
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