38 Facts About AMC Ambassador


When discontinued, the AMC Ambassador nameplate had been used from 1927 until 1974, the longest continuously-used car nameplate until then.

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Market positioning meant that "the AMC Ambassador was a car with no real competitors throughout most of the sixties" because it was viewed as a luxury-type car and could be put against the higher-end large-sized models from the domestic Big Three automakers, but the Ambassador was more of a midsized car.

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AMC Ambassador was available in a body style exclusive to its line, a pillarless hardtop Cross Country station wagon.

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The 1958 AMC Ambassador was offered in a single high-level trim level and came equipped with such luxury items as an electric clock, twin front and rear ashtrays, Nash's traditional "deep coil" spring suspension front and rear, split-back reclining front seats that fold down into a bed, as well as upscale fabrics for the interior.

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Management had found that the public associated the Rambler name with small economy cars, and did not want the upscale nature of the new AMC Ambassador to be so closely associated with Rambler's favorable, but economical image.

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Therefore, a decision was made that the larger AMC Ambassador would be marketed as the AMC Ambassador V-8 by Rambler in order to identify it with the Rambler name's burgeoning success, but to indicate an air of exclusivity by showing it to be a different kind of vehicle.

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AMC Ambassador had an excellent power-to-weight ratio for its time and provided spirited performance with 0 to 60 mph times of less than 10-seconds, and low 17-second times through a quarter-mile dragstrip.

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AMC Ambassador touted the added comfort the headrests provided, as well as their potential for reducing whiplash injuries in the event of a rear-end collision.

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The 1960 AMC Ambassador had a low cowl which with the compound windshield afforded excellent visibility.

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The AMC Ambassador offered even more luxurious interiors, perhaps to make up for the fact that it now shared its wheelbase with the Rambler Classic.

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The 1962 AMC Ambassador came with a dual chamber master brake cylinder that separated the front and rear brakes so that in the event of the failure of one chamber some braking function would remain.

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In 1962 Romney resigned from AMC Ambassador to run for Governor of Michigan, a position that he won.

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The AMC Ambassador's grille was differentiated from the Classic's grille by its use of the AMC Ambassador name in script within the small horizontal bar between the upper and lower grille sections.

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The marketing formula for the AMC Ambassador generated record sales for the model with buyers favoring more luxury and features as evidenced by the AMC Ambassador 990 models outselling the 880 versions by nearly 2-to-1, while the base 800 model was less popular and had a total of 43 two-door sedans built for the year.

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AMC Ambassador would achieve this by pushing all AMC vehicles further upmarket among the various market segments, shaking off the company's economy car image, and offering vehicles in all three major American car size classes: compact, intermediate, and full-size.

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The 1965 AMC Ambassador represented a fundamental shift in corporate ideology, a shift away from primarily fuel-efficient vehicles, to bigger, faster, and potentially more profitable cars.

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The AMC Ambassador featured longer, squared-off rear fenders with vertical wrap-around taillights, taller trunk lid, squared-off rear bumper-mounted low, and squarer rear wheel arches.

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At the front, the AMC Ambassador again sparked minor controversy with its new vertically stacked quad headlights, which were slightly recessed in their bezels, as they flanked an all-new horizontal bar grille.

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The AMC Ambassador 990-H was a premium two-door hardtop model, available only in 5-passenger form with standard bucket seats featuring fold-down center armrests in both the front and back.

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The AMC Ambassador's platform was four inches longer than the new Rambler Rebel's 114-inch wheelbase.

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The AMC Ambassador was positioned in the standard-size category, against traditional big cars such as Ford Galaxie, Chevrolet Impala, and Plymouth Fury.

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Full-sized AMC Ambassador featured a lengthy list of standard features and options.

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The Rambler Rebel and its replacement AMC Matador were thereafter built using the same RHD dash, steering, and instrumentation as the 1967 USPS Ambassador sedans, for both built-up export to the United Kingdom and for the knock-down kits supplied for local assembly in Australia and New Zealand.

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The US$12 million AMC Ambassador account was high-profile assignment and helped established the agency as innovative and daring in its approach.

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In 1969, the AMC Ambassador received a major restyling, with a 4-inch gain in overall length and wheelbase.

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The 1969 AMC Ambassador was a smooth, powerful, well-proportioned sedan that did not look like anything else on the road.

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One aspect of this new advertising theme included many AMC dealers inviting prospective customers to call and request a "demonstration ride", in which a uniformed chauffeur would arrive at the prospect's home and drive them around in an Ambassador SST sedan.

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Styling changes on the 1972 AMC Ambassador were minimal and consisted of a new crosshatch cast metal grille with bright trim and new integrated fender extension mounted side marker lamps on the front.

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AMC Ambassador sales had remained steady since 1970, despite the lack of major changes to the vehicle.

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The AMC Ambassador 440 was the top trim IKA model available only as a four-door sedan.

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The AMC Ambassador sedan came exclusively in 990 trim and it revolutionized the Argentine automotive market by introducing innovations that included power steering, power windows, and factory-installed air conditioning.

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Dash and instrument pack of the 1967 Ambassador which had been converted and used in the RHD Ambassadors assembled for the U S Postal Service was thereafter used in all Australian and New Zealand-assembled Rambler Rebel and Matador models, and all RHD, U S-built Rebel and Matadors for the United Kingdom.

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From 1964, AMC Ambassador vehicles were assembled by Campbell Motor Industries in Thames, North Island.

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AMC Ambassador built Ambassadors and other AMC models through 1970, with Toyota increasing ownership of ECASA.

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Unlike the United States, which had a much larger and more diverse market for two different car lines with the same styling, AMC could offer a strong difference between both models with the exclusive V8 engine for the Ambassador and the Classic being restricted to six-cylinder engines.

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The Rambler AMC Ambassador was imported in small numbers from 1963 until 1968.

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Right-hand-drive AMC Ambassador models marketed in the UK were the AMC Ambassador saloon, SST coupe, and station wagon.

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However, the AMC Ambassador basically continued as the similarly sized and styled Matador sedans and wagons.

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