26 Facts About American Greetings

American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards.

American Greetings started using self-serve display cabinets for its greeting cards in 1929 further cementing its position in the market.

American Greetings Greeting had seen itself as a mass-marketer and was serving pharmacies, variety stores, discount stores, and supermarkets with low cost cards.

American Greetings then used its licensing revenue on national advertising and other efforts to gain market share from 1981 to 1985.

Gibson American Greetings started a price war in 1986 and ended in 1987 which had the three major greeting card companies taking a loss.

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American Greetings placed a few thousand units in mass-merchandise outlets in the US.

American Greetings had made deals with online services, Prodigy, CompuServe, and Microsoft Network in early 1996.

Also in 1996, American Greetings entered discussions with BEC Group Inc to acquire Foster Grant Group, a sunglasses manufacturer, but declined to pursue the purchase.

However, in August 1997, American Greetings sold two subsidiaries, Acme Frame Products, Inc and Wilhold Inc, producer of hair accessory products, to Newell Brands.

In July 1997, American Greetings launched its "The All New American Way" marketing strategy that consisted of massive revamping of its everyday card lines over the next year and a half to meet nine American cultural trends.

American Greetings made a bid for Gibson Greetings, the third top card maker in the US, in March 1996, which was rejected.

In 1999, the company agreed to buy rival Gibson American Greetings and united the second and third largest US greeting card makers.

American Greetings cut 1,500 jobs, closed six manufacturing and distribution centers, discontinued Forget-Me-Not, one of its four main US card brands, and cut the offered greeting cards to 10,000 from 15,000.

American Greetings thus had four online greeting cards website including BeatGreets.

American Greetings had branched out onto the internet and owned a network of websites.

October 25,2007, American Greetings announced the purchase of Webshots from CNET for $45 million in cash.

In July 2004, American Greetings sold MagniVision to an affiliate of Foster Grant sunglasses manufacturer.

In October 2005, American Greetings recalled its Sesame Street toy sunglasses sold from December 2003 through August 2005, because the lenses can separate from the frames, posing a choking hazard to young children.

American Greetings received $25 million and a warrant for 2 percent of common stock in AAH Holdings, Amscan's parent corporation, while Amscan received inventory, equipment and processes.

In 2010, American Greetings announced plans to move its headquarters from Brooklyn, Ohio to a new facility at Crocker Park within the nearby city of Westlake.

Construction had been scheduled to start in early 2013, and American Greetings said it was only delaying the $150 to $200 million project.

In 2014, American Greetings sold its Brooklyn, Ohio headquarters to developers and began renting its current offices from the new owners until the move to Westlake.

American Greetings opened their new Westlake headquarters in September 2016.

American Greetings forced Clinton Cards PLC in May 2012 into administration.

American Greetings brought in Dominique Schurman, CEO of Schurman Retail Group, to lead Clinton.

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American Greetings went private in mid-2013, thus removing itself from all the public markets, agreeing to pay $18.