26 Facts About American Greetings


American Greetings Corporation is a privately owned American company and is the world's second largest greeting card producer behind Hallmark Cards.

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American Greetings started using self-serve display cabinets for its greeting cards in 1929 further cementing its position in the market.

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American Greetings Greeting had seen itself as a mass-marketer and was serving pharmacies, variety stores, discount stores, and supermarkets with low cost cards.

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American Greetings then used its licensing revenue on national advertising and other efforts to gain market share from 1981 to 1985.

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Gibson American Greetings started a price war in 1986 and ended in 1987 which had the three major greeting card companies taking a loss.

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American Greetings placed a few thousand units in mass-merchandise outlets in the US.

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American Greetings had made deals with online services, Prodigy, CompuServe, and Microsoft Network in early 1996.

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Also in 1996, American Greetings entered discussions with BEC Group Inc to acquire Foster Grant Group, a sunglasses manufacturer, but declined to pursue the purchase.

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However, in August 1997, American Greetings sold two subsidiaries, Acme Frame Products, Inc and Wilhold Inc, producer of hair accessory products, to Newell Brands.

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In July 1997, American Greetings launched its "The All New American Way" marketing strategy that consisted of massive revamping of its everyday card lines over the next year and a half to meet nine American cultural trends.

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American Greetings made a bid for Gibson Greetings, the third top card maker in the US, in March 1996, which was rejected.

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In 1999, the company agreed to buy rival Gibson American Greetings and united the second and third largest US greeting card makers.

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American Greetings cut 1,500 jobs, closed six manufacturing and distribution centers, discontinued Forget-Me-Not, one of its four main US card brands, and cut the offered greeting cards to 10,000 from 15,000.

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American Greetings thus had four online greeting cards website including BeatGreets.

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American Greetings had branched out onto the internet and owned a network of websites.

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October 25,2007, American Greetings announced the purchase of Webshots from CNET for $45 million in cash.

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In July 2004, American Greetings sold MagniVision to an affiliate of Foster Grant sunglasses manufacturer.

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In October 2005, American Greetings recalled its Sesame Street toy sunglasses sold from December 2003 through August 2005, because the lenses can separate from the frames, posing a choking hazard to young children.

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American Greetings received $25 million and a warrant for 2 percent of common stock in AAH Holdings, Amscan's parent corporation, while Amscan received inventory, equipment and processes.

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In 2010, American Greetings announced plans to move its headquarters from Brooklyn, Ohio to a new facility at Crocker Park within the nearby city of Westlake.

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Construction had been scheduled to start in early 2013, and American Greetings said it was only delaying the $150 to $200 million project.

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In 2014, American Greetings sold its Brooklyn, Ohio headquarters to developers and began renting its current offices from the new owners until the move to Westlake.

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American Greetings opened their new Westlake headquarters in September 2016.

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American Greetings forced Clinton Cards PLC in May 2012 into administration.

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American Greetings brought in Dominique Schurman, CEO of Schurman Retail Group, to lead Clinton.

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American Greetings went private in mid-2013, thus removing itself from all the public markets, agreeing to pay $18.

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