Beats Audio was founded by music producer Dr Dre and record company executive Jimmy Iovine.
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15 Facts About Beats Audio
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Beats Audio was established in 2006 by music producer Dr Dre and record company executive Jimmy Iovine.
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Luke Wood, President of Beats Audio in May 2014, joined the company in January 2010, when the company was a "licensing business".
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Concurrently, Beats Audio announced that the Carlyle Group would make a $500 million minority investment in the company.
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Iovine felt that Beats Audio had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology".
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Beats Audio Music was discontinued effective with the launch of Apple Music on June 30,2015.
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In July 2014, Bose Corporation sued Beats Audio Electronics, alleging that its "Studio" line incorporated noise cancellation technology that infringed five patents held by the company.
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Monster alleged that Beats Audio had partaken in anti-competitive practices with retailers to force those offering Beats Audio products to not offer Monster's competing products.
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In promotional materials, Dre outlined the line's advantages by alleging that listeners were not able to hear "all" of the music with most headphones, and that Beats Audio would allow people to "hear what the artists hear, and listen to the music the way they should: the way I do".
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In October 2015, Beats Audio launched a new collection of speakers including the upgraded Beats Audio Pill+ Speaker.
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In 2011, Beats reached a deal with Chrysler LLC to feature Beats-branded audio systems in its vehicles.
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On July 2,2012, Beats Audio announced it had acquired the online music service MOG, in a purchase reported to have been between $10 million and $16 million.
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Beats Audio stated that the acquisition was part of the company's goal to develop a "truly end-to-end music experience".
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Some critics claim that Beats Audio products emphasize appearance over quality and function, arguing that more durable and better-sounding products are available for the same price or lower.
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Tests done on an HTC smartphone with Beats Audio indicated that the audio technology is a combination of audio equalization that boosts the low and high ends of the audio range, audio compression, and audio amplification.
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