20 Facts About Bratz

Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment which debuted in 2001.

In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and continued through 2014, in an effort to return the brand to its roots.

In July 2015, Bratz relaunched a second time with new doll lines and introducing a new main character, Raya to the debut lineup from its 2001 launch as well as a new slogan and website design.

In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon.

In June 2021, for their 20th anniversary, Bratz released near-replicas of the debut dolls from its 2001 launch.

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In 2006, a toy-industry analyst indicated Bratz had captured about forty percent of the fashion-doll market, compared with Barbie's sixty percent.

In 2013, Bratz got a new logo and slogan, and the dolls all got new bodies with articulated arms, with a height to match their competitor Monster High while keeping their unique faces, and sporting brand new fashions.

In January 2014, MGA revealed that Bratz would go on a country-based hiatus for a year in an attempt to rebuild the brand after an admittedly first relaunch in September 2010 to celebrate the brand's first decadial anniversary, resulting from the lawsuit against Mattel, which was met with decreased popularity.

Bratz relaunched a second time in July, 2015 with the introduction of Raya, a new character, to accompany the original main four.

The Bratz logo was reverted to the original and a new slogan was adopted.

Two Bratz Boyz were released in 2002 with others debuting in 2003,2007, and 2008.

Bratz Babyz debuted on 22 August 2004, with infant accessories such as bottles and blankets.

Bratz Lil' Angelz are the newborn, collectible version of Bratz Babyz.

Smaller than regular Bratz Babyz, they include their own newborn pets.

Bratz Petz have been re-released in Australia and the UK with bobble heads and accessories.

Bratz were not the only dolls to be criticized in this report, which highlighted not only toys but other products and the wider media.

Subsequently, on 10 December 2009, the US Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, thereby halting the impending recall of all Bratz products, ensuring that retailers would be allowed to continue to sell the Bratz products through at least the Court's final ruling on the matter.

Bratz Babyz Save Christmas, originally released in 2008, was re-released by Lionsgate in 2013 as Bratz Babyz Save Christmas: The Movie.

On 10 October 2010, MGA premiered the first episode of an 11-episode YouTube web series called Bratz Rock, revolving around the main characters as they enter a music competition held by fictional music star "Whisper", and as they get closer to finishing their song for the contest, they uncover Whisper's true identity.

In May 2021, Bratz announced via their Twitter handle that a new web series titled "Talking Bratz" would air exclusively on their TikTok handle.