21 Facts About Burberry

Burberry is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London.

In 1879, Burberry introduced gabardine to his brand, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving.

The Burberry check has been in use since at least the 1920s, primarily as a lining in its trench coats.

Burberry was an independent family-controlled company until 1955, when Great Universal Stores assumed ownership.

Burberry had signed Lord Litchfield as photographer, Lord Wolfson was Chairman and Stanley Peacock OBE Managing Director.

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In 1997, GUS director Victor Barnett became chairman of Burberry, hiring Rose Marie Bravo to execute a corporate reorganization and restoration of the brand as a luxury fashion house.

Between 2001 and 2005, Burberry became associated with "chav" and football hooligan culture.

Burberry's was replaced by another American, Angela Ahrendts, who joined from Liz Claiborne in January 2006, and took up the position of CEO on 1 July 2006.

Burberry first sold online in the US, then in the UK in October 2006, and the rest of the EU in 2007.

Burberry promotes its British connection; according to The Guardian, a British national daily newspaper, as of July 2012, Burberry maintains two production facilities in Great Britain, one in Castleford producing raincoats, and one in Keighley.

In 2016, Burberry had an increase in reported profits, with 77 per cent of sales coming from Burberry's stores.

In March 2018, Burberry named Riccardo Tisci as the brand's chief creative officer effective 12 March.

In May 2018, it was reported that Burberry had filed a lawsuit against Target claiming that Target had copied its check print designs and was seeking amount of $2 million, in addition to the amount to cover its legal fees.

In July 2018, it was reported that in the previous past five years Burberry had destroyed unsold clothes, accessories and perfume worth over £90m in order to protect its brand and prevent the items being stolen or sold cheaply.

In September 2018, Burberry reported that it would stop the practice of burning unsold goods, with immediate effect.

Burberry announced it would stop using real fur in its products, and would phase out existing fur items.

In February 2019, Burberry apologized for showcasing a hoodie that featured a noose around the neck during its show at London Fashion Week.

In February 2020 Burberry was forced to close 24 of its 64 Chinese mainland stores because of COVID-19.

In 2021, Burberry announced that it would become a 'climate positive' company by 2040.

In March 2021, Burberry was the first luxury brand to be targeted in China as part of the backlash regarding sanctions against the systematic human rights abuses and genocide in Xinjiang.

In September 2022, Burberry announced designer Daniel Lee as Riccardo Tisci's replacement as the company's Chief Creative Officer.