Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue.
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An example of explicit Celebrity endorsement can be seen through Beyonce's sponsorship deal with PepsiCo.
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An example of implicit Celebrity endorsement can be explained by noticing the growing number of Beats by Dre portable speakers that have been appearing in pop and hip-hop music videos,.
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Additionally, celebrity endorsement if used correctly and effectively aids with making the brand be known to the public, and it is easier for the brand to have instant awareness.
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One of the largest profile celebrity endorsement scandals of recent history was the infidelity scandal of Tiger Woods in 2009, at the time, Tiger Woods was a brand ambassador for Nike golf apparel and footwear.
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Celebrity endorsement branding is used to help create a further image as a brand.
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Celebrity endorsement branding can take several different forms, from the appearance of a celebrity in advertisements for a product, service or charity, to a celebrity attending PR events, creating their own line of products or services, or using their name as a brand.
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Celebrity endorsement filed a lawsuit against Taco Bell and sued for $4 million.
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Celebrity endorsement's estimated earning of $51 million is from posting on her social media channels alone.
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Celebrity endorsement branding has become a marketing strategy to help appeal a brand to new consumers.
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Celebrity endorsement branding has become a necessary tool for promoting and communicating brands.
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Celebrity endorsement branding is crucial in the delivery of a message from the communicators to the audience.
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Celebrity endorsement endorser needs to use persuasive communication to intrigue an audience into the brand's product or service.
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