12 Facts About Cheil Worldwide

Cheil Worldwide Inc is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc.

Cheil Worldwide opened its first international branch office in Tokyo in 1988 and established Cheil USA 4 years later.

In June 2020, Cheil Worldwide has announced the purchase of ColourData, a social media data analytics company based in China.

Cheil Worldwide discussed about the brand experience for consumers and how important is creativity and technology.

At the Cannes Lions 2013, Cheil Worldwide UK took one Gold and two Bronze for We are David Bailey campaign; German office's Free the Forced scooped one Gold, one Silver and four Bronze.

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Later in 2013 at the Eurobest, Simon Hathaway and Daniele Fiandaca from Cheil Worldwide talked about the emergence of shopper marketing and what the rest of world can learn about the field from South Korea.

Cheil Worldwide spoke at the Cannes Lions seminar in June 2014, with a guest speaker from Samsung Electronics.

In 2015, Cheil Worldwide won 10 Cannes Lions including one Gold, three Silver and one Bronze for the Look At Me campaign.

In 2016, Cheil Worldwide Spain took one Gold and one Bronze for Blind Cap campaign at Cannes Lions.

In 2017, iris Cheil Worldwide won one Silver and four Bronze for adidas Glitch campaign at Cannes Lions.

The first session, with South Korea's famous TV producer Yungsuk Nah and actor Seojin Lee, Cheil Worldwide talked about the 'power of boredom' that's widely taking place beyond TV shows to other different areas including advertising, film and gaming.

The second session, with YG Entertainment USA, Cheil Worldwide shared insights into the rise of KPOP and the KPOP lifestyle.