CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company.
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12 Facts About CoverGirl
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Also representing CoverGirl are Drew Barrymore, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Sofia Vergara, Taylor Swift, Zendaya, Janelle Monae, and Pink, who touts the company's foundation product.
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CoverGirl was once one of the largest global brands to conduct animal testing, but that is no longer the case.
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4.
In 2017, CoverGirl reinvented their brand by adopting a new strapline "I Am What I Make Up" instead of the previous one "easy, breezy, beautiful".
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5.
In 1992, CoverGirl became the first major cosmetic company to sign a black model to an exclusive contract.
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United States Maryland Ellen DeGeneres Zooey Deschanel Drew Barrymore Queen Latifah Janelle Monae Sofia Vergara Taylor Swift Rihanna Zendaya Pink Nicole Linkletter Jaslene Gonzalez CariDee English Teyona Anderson McKey Sullivan Brittani Kline Sophie Sumner Lisa D'Amato Naima Mora Nicole Fox Ann Ward White6.
Recently, CoverGirl has contracted American gymnasts Alicia Sacramone, Shawn Johnson, and Nastia Liukin to represent CoverGirl, the first athletes to do so.
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7.
CoverGirl gave a $100,000 contract to the winners of Cycle 3 through 18 of the popular modeling reality television show, America's Next Top Model, making Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Sullivan, Teyona Anderson, Nicole Fox, Krista White, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official cover girls.
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8.
In early 2012, a CoverGirl commercial starring Sofia Vergara and Ellen DeGeneres began airing on national television.
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CoverGirl's pose was compared to the cover of Nike Ardilla's album Suara Hatiku.
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10.
CoverGirl is the first CoverGirl spokesperson who is not an actress, singer, or entertainer.
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11.
CoverGirl donated all its proceeds from the sale of the special powders, which got launched for the 50th anniversary of the company, to the campaign.
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12.
CoverGirl has given checks to several people featured on The Ellen DeGeneres Show, such as Talia Castellano, a thirteen-year-old American YouTuber with cancer.
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