22 Facts About Crayola

Crayola is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state.

Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.

Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods.

All Crayola-branded products are marketed as nontoxic and safe for use by children.

Crayola produces Silly Putty and a line of professional art products under the 'Portfolio Series brand', including acrylics, watercolor, tempera, and brushes.

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The Crayola name was coined by Alice Binney who was a former schoolteacher.

Crayola introduced its crayons not with one box, but with a full product line.

Rubens Crayola line, started in 1903, was directly targeted at artists and designed to compete with the Raphael brand of crayons from Europe.

Subsequently, Crayola used the opportunity to develop a new packaging strategy by emphasizing their gold medal on the front of many of their products and crayon boxes.

In 1939, Crayola, by combining its existing crayon colors with the Munsell colors, introduced its largest color assortment product to date; a "No 52 Drawing Crayon 52 Color Assortment", which was retired by the 1944 price list.

In 1949, Crayola introduced the "Crayola No 48" containing 48 color crayons in a non-hangable floor box.

Crayola markers were introduced in 1978 to coincide with the 75th anniversary of Crayola crayons.

Crayola Crayons were inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 1998.

In 2015, Crayola announced "Color Escapes" for adults to help them relieve stress.

In 2020, Crayola introduced a new line of 24 colors named "Colors of the World" to reflect nearly 40 skin tones of people around the world.

Crayola crayon was inducted into the National Toy Hall of Fame as a founding member at its inception.

Crayola has been featured in segments from the popular children's shows Sesame Street and Mister Rogers' Neighborhood, with the official 100 billionth crayon molded by Fred Rogers himself in February 1996 at the plant in Easton.

Open to the public, the Crayola Experience is a roomy, crayon-centric warehouse including events, a cafe, a store, attractions, some familiarizing guests, and Crayola's history with products.

Crayola Experience was featured in a Food Network episode of Dinner: Impossible.

Crayola LLC produces a broad range of products other than their famous crayons under the Crayola brand name.

In 2021, Kellogg's and Crayola teamed up to create a fruit-flavored cereal with a coloring book on the box.

Crayola has manufacturing plants in Forks Township, Pennsylvania; Bethlehem, Pennsylvania; Lindsay, Ontario; and Mexico City.