Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
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26 Facts About Kellogg's
2.
Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It.
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3.
Kellogg's products are manufactured and marketed in over 180 countries.
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4.
Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.
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5.
Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922.
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6.
From 1969 to 1970, the slogan “Kellogg's puts more into your day” was used on Sunday morning TV shows.
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7.
From 1969 to 1977, Kellogg's acquired various small businesses including Salada Foods, Fearn International, Mrs Smith's Pies, Eggo, and Pure Packed Foods; however, it was later criticized for not diversifying further like General Mills and Quaker Oats were.
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8.
Kellogg's introduced new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan.
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9.
Kellogg's owns the Bear Naked, Natural Touch, Cheez-It, Murray, Austin cookies and crackers, Famous Amos, Gardenburger, and Plantation brands.
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10.
Presently, Kellogg's is a member of the World Cocoa Foundation.
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11.
In 2017, Kellogg's acquired Chicago-based food company Rxbar for $654 million.
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12.
In 2018, Kellogg's decided to cease their operations in Venezuela due to the economic crisis the country is facing.
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13.
The Kellogg's Company considers it as an illicit use, and the company stated they would take legal action.
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15.
In June 2019, Kellogg's announced their next-generation Kellogg's® Better Days global commitment, focusing on hunger, children, and farmers, with specific targets to reach by 2030.
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16.
In January 2020, Kellogg's has decided to work with suppliers to phase out the use of glyphosate by 2025, which has been used by some farmers as a drying agent for wheat and oats supplied to Kellogg's.
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17.
Kellogg's is a sponsor of USA Gymnastics and produced the Kellogg's Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States.
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18.
In 1945, Kellogg's inserted a prize in the form of pin-back buttons into each box of Pep cereal.
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19.
Kellogg's placed Dale Earnhardt on Kellogg's Corn Flakes boxes for 1993 six-time Winston Cup champion and 1994 seven-time Winston Cup champion, as well as Jeff Gordon on the Mini Wheats box for the 1993 Rookie of the Year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three-time champion, and a special three-pack racing box set with Dale Earnhardt, Jeff Gordon, Terry Labonte, and Dale Jarrett in 1996.
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20.
Kellogg's once released Mission Nutrition, a PC game that came free with special packs of cereal.
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21.
Some of Kellogg's marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves.
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22.
Kellogg's said about 20 people complained about the cereals, including five who reported nausea and vomiting.
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23.
Kellogg's issued a voluntary recall of some of its "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" products due to the possibility of flexible metal mesh fragments in the food.
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24.
Kellogg's donated around US$2 million opposing California Proposition 37, a 2012 ballot initiative that, if enacted, would have required compulsory labeling of genetically engineered food products.
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25.
Kellogg's has donated to notable groups opposing voter-ID laws, such as the Applied Research Center .
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26.
Kellogg's decided to remove their advertisements from the Breitbart News website.
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