Kellogg's Company produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It.
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Kellogg's Company products are manufactured and marketed in over 180 countries.
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Kellogg's Company holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales.
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Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking on the current name of the Kellogg Company in 1922.
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In 1931, the Kellogg Kellogg's Company announced that most of its factories would shift towards 30-hour work weeks, from the usual 40.
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From 1969 to 1970, the slogan “Kellogg's Company puts more into your day” was used on Sunday morning TV shows.
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From 1969 to 1977, Kellogg's Company acquired various small businesses including Salada Foods, Fearn International, Mrs Smith's Pies, Eggo, and Pure Packed Foods; however, it was later criticized for not diversifying further like General Mills and Quaker Oats were.
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Kellogg's Company introduced new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan.
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Kellogg's Company owns the Bear Naked, Natural Touch, Cheez-It, Murray, Austin cookies and crackers, Famous Amos, Gardenburger, and Plantation brands.
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Presently, Kellogg's Company is a member of the World Cocoa Foundation.
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In 2017, Kellogg's acquired Chicago-based food company Rxbar for $654 million.
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In 2018, Kellogg's Company decided to cease their operations in Venezuela due to the economic crisis the country is facing.
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The Kellogg's Company considers it as an illicit use, and the company stated they would take legal action.
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In June 2019, Kellogg's Company announced their next-generation Kellogg's Company® Better Days global commitment, focusing on hunger, children, and farmers, with specific targets to reach by 2030.
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In January 2020, Kellogg's Company has decided to work with suppliers to phase out the use of glyphosate by 2025, which has been used by some farmers as a drying agent for wheat and oats supplied to Kellogg's Company.
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Kellogg's Company is a sponsor of USA Gymnastics and produced the Kellogg's Company Tour of Gymnastics, a 36-city tour held in 2016 after the Olympic games and featured performances by recent medal-winning gymnasts from the United States.
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In 1945, Kellogg's Company inserted a prize in the form of pin-back buttons into each box of Pep cereal.
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Kellogg's Company placed Dale Earnhardt on Kellogg's Company Corn Flakes boxes for 1993 six-time Winston Cup champion and 1994 seven-time Winston Cup champion, as well as Jeff Gordon on the Mini Wheats box for the 1993 Rookie of the Year, 1995 Brickyard 400 inaugural race, 1997 Champion, and 1998 three-time champion, and a special three-pack racing box set with Dale Earnhardt, Jeff Gordon, Terry Labonte, and Dale Jarrett in 1996.
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Kellogg's Company once released Mission Nutrition, a PC game that came free with special packs of cereal.
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Some of Kellogg's Company marketing has been questioned in the press, prompted by an increase in consumer awareness of the mismatch between the marketing messages and the products themselves.
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Kellogg's Company said about 20 people complained about the cereals, including five who reported nausea and vomiting.
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Kellogg's Company issued a voluntary recall of some of its "Frosted Mini-Wheats Bite Size Original" and "Mini-Wheats Unfrosted Bite Size" products due to the possibility of flexible metal mesh fragments in the food.
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Kellogg's Company donated around US$2 million opposing California Proposition 37, a 2012 ballot initiative that, if enacted, would have required compulsory labeling of genetically engineered food products.
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In 2016, Kellogg Kellogg's Company urged President-elect Donald Trump to "continue the Paris Climate Agreement".
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Kellogg's Company has donated to notable groups opposing voter-ID laws, such as the Applied Research Center .
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Kellogg's Company decided to remove their advertisements from the Breitbart News website.
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