35 Facts About Crowd Cow

Crowd Cow initially shipped beef to customers and later expanded their offerings to include chicken, pork, lamb, and seafood.

Crowd Cow provides customers with background about the ranches from which it sources its meat.

Crowd Cow raised $25million from investors, including Maveron, Zulily founders Darrell Cavens and Mark Vadon, Joe Montana, and Ashton Kutcher.

Crowd Cow was established in mid-2015 by Joe Heitzeberg and Ethan Lowry.

The name "Crowd Cow" was inspired by the founders' using the crowdfunding of meat from cows to establish the company.

Related searches

In January 2016, Crowd Cow employed two people, Heitzeberg and Lowry; operated only in the state of Washington; and purchased steer and heifers from six farms in the state.

In January 2017, Crowd Cow had shipped almost 100 cattle to customers, and by August 2017, that number grew to 300 cattle.

In 2017, Crowd Cow began shipping its products to everywhere in the United States except for Alaska and Hawaii.

On January 24,2017, Crowd Cow received a $2million seed investment headed up by Fuel Capital, which was joined by Maveron, Zulily founders Darrell Cavens and Mark Vadon, and the National Football League quarterback Joe Montana.

The investment supported Crowd Cow in increasing the number of locations to which it shipped its products.

On May 24,2018, Crowd Cow secured $8million in a Series A funding round headed by Madrona, which was joined by Joe Montana, Ashton Kutcher, and Guy Oseary's Sound Ventures.

At the time of the funding round, Crowd Cow was making $1 million in monthly revenue, which was a tenfold increase from the previous year.

In 2018, Crowd Cow partnered with a Shake Shack Seattle location in which Crowd Cow provided the restaurant with enough grass-fed beef to every day make 100 hamburgers they named "Montlake Double Cut".

Crowd Cow sells less frequently available meats such as bison, and during Thanksgiving, it sells turkeys.

Crowd Cow began selling pork for the first time on May 2,2018.

Crowd Cow sells recently netted and smoked fish which it largely sources from fishery cooperatives.

Crowd Cow offers customers a "recurring subscription box" of meat.

Crowd Cow enables customers to purchase modest portions of premium ranch-raised beef.

Crowd Cow advises its customers not to prepare the beef past medium rare.

On July 12,2017, Crowd Cow began importing to its American customers the Japanese A5 Wagyu beef from Mirai Farm, which is based in Kagoshima Prefecture in Japan.

Crowd Cow includes around four recipes about how to cook the meat based on the parts of the cow chosen by the customer.

Crowd Cow discontinued the crowdsourcing and "tipping" way in which it sells its meat.

Crowd Cow purchased the entire cow from ranches despite not always selling the entire cow to customers.

Crowd Cow defended the contract, saying the original arrangement was an unsustainable way for the company to do business.

Crowd Cow promotes its products for following the sustainable agriculture principle of compassionately handling the farm animals.

Related searches

The farms used by Crowd Cow sometimes gave cattle antibiotics to address medical issues and never to stimulate growth.

Crowd Cow included a link on its website to a Portlandia parody depicting a duo filled with worry about whether the chicken they were ordering was raised with dignity.

Crowd Cow further had several thousand dollars wasted at his slaughter house.

Crowd Cow addressed the problem by crowdsourcing the purchase of cattle.

An example of the sharing economy, Crowd Cow removes go-betweens like grocery stores in favor of directly connecting customers who seek meat and unaffiliated farmers who seek customers to sell meat to.

Johnson concluded that "What you're getting with Crowd Cow is more of an experience" for customers who find it "important" to receive the ranchers' and cattle's background.

Jody Allard wrote in The Guardian that Crowd Cow "offers consumers a sense of accountability that's not easy to find in beef sold at megafood retailers".

Crowd Cow noted that for a package of ground beef sold at Costco, it is infeasible to determine which countries the cattle were sourced from and how many cattle it was made from.

Crowd Cow further noted that a McDonald's hamburger patty could be produced from 100 cattle.

Crowd Cow wrote that according to ranchers she interviewed, Crowd Cow "mined the meat community for connections and industry knowledge without making long-term investments, an approach that came to feel extractive when those relationships went sour".