30 Facts About Daily Variety

1.

Daily Variety was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville.

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2.

In 1933 it added Daily Variety, based in Los Angeles, to cover the motion-picture industry.

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3.

Daily Variety has been published since December 16,1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville with its headquarters in New York City.

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4.

Daily Variety was initially published every day other than Sunday but mostly on Monday to Friday.

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5.

Daily Variety remained as publisher until his death later that year, soon after launching Daily Variety.

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6.

Under Pryor, Daily Variety expanded from 8 pages to 32 pages and saw circulation increase from 8,000 to 22,000.

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7.

In July 2015, Daily Variety was awarded a Los Angeles Area Emmy Award by the Television Academy in the Best Entertainment Program category for Daily Variety Studio: Actors on Actors, a series of one-hour specials that take viewers inside Hollywood films and television programs through conversations with acclaimed actors.

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8.

On December 15,1906, Daily Variety published its first anniversary number that contained 64 pages, double the size of a regular edition.

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9.

Each copy of each Daily Variety issue is read by an average of three people, with an estimated total readership of 120,000.

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10.

In 2012 Rizzoli Books published Daily Variety: An Illustrated History of the World from the Most Important Magazine in Hollywood by Gray.

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11.

In 2016 Daily Variety endorsed Hillary Clinton for President of the United States, marking the first time the publication endorsed a candidate for elected office in its 111-year history.

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12.

Under the new management of Cahners Publishing, the New York headquarters of the Weekly Daily Variety was relocated to the corner of 32nd Street and Park Avenue South.

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13.

When Daily Variety started in 1933, its offices were in various buildings near Hollywood Blvd.

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14.

In late 2008 Daily Variety moved its Los Angeles offices to 5900 Wilshire, a 31-story office building on Wilshire Boulevard in the Miracle Mile area.

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15.

The building was dubbed the Daily Variety Building because a red, illuminated "Daily Variety" sign graced the top of the building.

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16.

In 2013 PMC, the parent company of Daily Variety, announced plans to move Daily Variety's offices to their new corporate headquarters at 11175 Santa Monica Blvd.

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17.

On January 19,1907, Daily Variety published what is considered the first film review in history.

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18.

Daily Variety discontinued reviews of films between March 1911 until January 1913 as they were convinced by a film producer, believed to be George Kleine, that they were wasting space criticising moving pictures and others had suggested that favorable reviews brought too strong a demand for certain pictures to the exclusion of others.

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19.

In 1930 Daily Variety started publishing a summary of miniature reviews for the films reviewed that week and in 1951 the editors decided to position the capsules on top of the reviews, a tradition retained today.

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20.

Daily Variety is one of the three English-language periodicals with 10,000 or more film reviews reprinted in book form.

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21.

In 1992 Daily Variety published the Daily Variety Movie Guide containing a collection of 5,000 abridged reviews edited by Derek Elley.

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22.

Daily Variety started reporting box office grosses for films by theatre on March 3,1922, to give exhibitors around the country information on a film's performance on Broadway, which was often where first run showings of a film were held.

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23.

Daily Variety started to publish this weekend box office report together with the sample Top 50 chart until they discontinued the sample chart in February 1990 with the weekend box office report being their main source of box office reporting.

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24.

In 2009 Daily Variety launched a chart showcasing the top performing film trailers ahead of theatrical release in partnership with media measurement firm Visible Measures.

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25.

In 1937 Daily Variety compiled and published a Radio Directory compiling a record of events in radio such as program histories, ratings and popularity polls.

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26.

In 1990 Daily Variety published a 15-volume set of its television reviews from 1923 to 1988.

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27.

In November 2014 Daily Variety premiered Daily Variety Studio: Actors on Actors, a co-production with PBS SoCal that featured two actors discussing their craft and thoughts on Hollywood, which subsequently went on to win three Emmy awards, including a Daytime Creative Arts Award in May 2019.

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28.

Daily Variety established its data and research division, Daily Variety Insight, in 2011 when it acquired entertainment data company, TVtracker.

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29.

Daily Variety positioned the subscription service as an alternative to crowd-sourced websites, such as the IMDb.

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30.

In 2014, Daily Variety Insight added Vscore, a measure of actors' cachet and bankability.

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