34 Facts About DJI

DJI's products have been used by militaries and police forces, as well as terrorist groups, with the company taking steps to limit access to the latter.

DJI was part of the HKUST team participating in ABU Robocon and won third prize.

DJI used the proceeds to move to the industrial hub of Shenzhen and hired a small number of staff in 2006.

DJI struggled at first, with a high degree of churn among employees that has been attributed to Wang's abrasive personality and perfectionist expectations of his employees.

In 2009, DJI's components allowed a team to successfully pilot a drone around the peak of Mt.

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DJI began to cater more to drone hobbyists in markets outside of China.

In 2013, DJI released the first model of the Phantom drone, an entry-level drone which was more user-friendly than other drones on the market at the time.

In 2015, DJI eclipsed the success of the Phantom with the release of the Phantom 3, whose even greater popularity was in part due to the addition of a built in live-streaming camera.

DJI was now the largest consumer drone company in the world, driving many of its competitors out of the market over the following years.

In November 2015, DJI announced the establishment of a strategic partnership with Hasselblad.

On 5 June 2018, police body cam and Taser maker Axon announced a partnership with DJI to sell surveillance drones to U S police departments.

In 2020, DJI drones are being used by many countries around the world to combat the Coronavirus.

In China, DJI drones are used by the police force to remind people to wear masks.

In other countries, such as Morocco and Saudi Arabia, DJI drones are used to disinfect urban areas and monitor human temperatures in order to contain the spread of Coronavirus.

In 2018, DJI raised roughly $1 billion in funds in preparation for an envisioned IPO at the Hong Kong Stock Exchange.

DJI had previously raised $500 million in a 2015 funding round from investors including state-owned New China Life Insurance, GIC, and New Horizon Capital, the latter being co-founded by the son of China's former premier minister Wen Jiabao.

DJI is known for having a very difficult hiring process, as well as an extremely competitive internal culture, where teams are often pitted against each other to design better products.

DJI develops flight controllers intended for multi-rotor stabilization control of various platforms or heavy payloads in aerial photography.

The release of the Mavic Air 2 was not without controversy as DJI announced that a key safety feature, AirSense, would not be available on models outside the USA.

DJI responded to this by releasing a mandatory battery firmware update in August 2017.

The DJI Goggles are designed to interface with DJI-branded drones, using dual LC display screens, wireless connectivity and direct photo and video capture control.

In November 2017, DJI released DJI Goggles RE, which featured compatibility with racing quadcopters.

The DJI Digital FPV System is a standalone system designed for non-DJI brand or custom-built drones.

On 11 June 2019, DJI unveiled the RoboMaster S1, its first consumer ground drone, named after DJI's annual RoboMaster robot combat competition, of which it is an unofficial mascot.

In 2018, in response to the allegations of mishandling user data, DJI commissioned Kivu Consulting to make larger analysis.

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Kivu found that only DJI GO 4 app was connected to the Internet, it worked without Internet connection and only uploaded data after user confirmation.

In July 2020, the reports by Synacktiv and GRIMM on the security of the DJI GO 4 mobile app found that it collected user information from phones and was able to force the installation of updates.

DJI responded that “DJI GO 4 is not able to restart itself without input from the user, and we are investigating why these researchers claim ”.

DJI later set up a no-fly Geo-system according to prohibited airspace, and forced all drones to update the firmware.

DJI later created a broad no-fly zone over nearly all of Iraq and Syria.

That year, a DJI drone was nearly involved in a midair collision with a Chinese fighter jet.

The Chinese government subsequently insisted that DJI develop an air traffic registry to track its drones within China.

DJI replied to him on Twitter saying that its drones are designed for civilians and that requirements such as AeroScope and Remote ID make them inappropriate for military use.

DJI can set up geofencing in Ukraine if its government were to make a formal request, but doing so could affect all parties' drones unless individual units are prevented from downloading the geofencing update.